Executive Summary
Tablet Sales Worldwide, 2010-2012 (millions of units and % change)
Key Questions
The eMarketer View
Key eMarketer Numbers: Tablets
Tablet Market: Key Trends
Tablet and iPad Sales Worldwide, 2010-2012 (millions of units, % of total and % change)
Highlights
US Tablet and iPad Sales, 2010-2012 (millions of units, % of total and % change)
US Tablet and iPad Sales, 2010-2012 (millions of units and % of sales worldwide)
Comparative Estimates: Tablet Sales Worldwide, 2010-2012 (millions of units)
iPad Shipments Worldwide, by Forecast Date, 2010-2012 (millions of units)
Devices and Operating Systems
Tablet Device Shipments Worldwide, by Operating System, Q2 & Q3 2010 (millions of units and % market share)
Profile of Select Tablet Devices
Tablet Device Sales Worldwide, by Operating System, 2010-2012 (thousands)
Effect of the Apple iPad Announcement on Consumer Electronics Purchase Intentions of US Consumers, Feb 2010 (% of respondents in each group)
Tablet Content
Print Media
Online Business Models or Tools Being Considered* by Publishing/Media Groups, June 2010 (% of journalists worldwide**)
News Aggregators
Video, Music and Games
Tablet Advertising
Receptivity to Advertising Among US Mobile Device Users, by Device, 2010 (% of respondents)
US iPhone/iPad Apps that Feature In-App Purchases, by Category, July 2010 (% of apps)
Experts Answer Questions About Tablet Publishing
What challenges does your company face as you shift from print models to tablet publishing?
Tablet Apps
Paid vs. Free Apps Available in Select US Mobile App Stores, July 2010 (% of total)
Average Paid App Price in Select US Mobile App Stores, May 2010
Experts Answer Questions About Tablet Advertising
How important is tablet advertising, even without a full set of measurement standards in place?
Actions Taken After Seeing Advertising on Their Mobile Devices According to US Mobile Device Owners, 2010 (% of respondents)
Conclusions
Endnotes
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Comparative Estimates: Tablet Sales Worldwide, 2010-2012 (millions of units)
Related Information and Links
Related Links
Contact
Editorial and Production Contributors
Chart Images
Tablet Sales Worldwide, 2010-2012 (millions of units and % change)
Key eMarketer Numbers: Tablets
Tablet and iPad Sales Worldwide, 2010-2012 (millions of units, % of total and % change)
US Tablet and iPad Sales, 2010-2012 (millions of units, % of total and % change)
US Tablet and iPad Sales, 2010-2012 (millions of units and % of sales worldwide)
Comparative Estimates: Tablet Sales Worldwide, 2010-2012 (millions of units)
iPad Shipments Worldwide, by Forecast Date, 2010-2012 (millions of units)
Tablet Device Shipments Worldwide, by Operating System, Q2 & Q3 2010 (millions of units and % market share)
Profile of Select Tablet Devices
Tablet Device Sales Worldwide, by Operating System, 2010-2012 (thousands)
Effect of the Apple iPad Announcement on Consumer Electronics Purchase Intentions of US Consumers, Feb 2010 (% of respondents in each group)
Online Business Models or Tools Being Considered* by Publishing/Media Groups, June 2010 (% of journalists worldwide**)
Receptivity to Advertising Among US Mobile Device Users, by Device, 2010 (% of respondents)
US iPhone/iPad Apps that Feature In-App Purchases, by Category, July 2010 (% of apps)
Paid vs. Free Apps Available in Select US Mobile App Stores, July 2010 (% of total)
Average Paid App Price in Select US Mobile App Stores, May 2010
Actions Taken After Seeing Advertising on Their Mobile Devices According to US Mobile Device Owners, 2010 (% of respondents)
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