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ÇöÀçÀ§Ä¡ : HOME > ¸®Æ÷Æ® > µðÁöÅбâ±â/¹Ìµð¾î/¹æ¼Û > ÈÞ´ë¿ë¹Ìµð¾î±â±â
Tablets: New Screens for Marketers
¹ßÇà»ç eMarketer

¹ßÇàÀÏ 2010-12
ºÐ·® 14 pages
¼­ºñ½ºÇüÅ Report
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Executive Summary

Tablet Sales Worldwide, 2010-2012 (millions of units and % change)

Key Questions

The eMarketer View

Key eMarketer Numbers: Tablets

Tablet Market: Key Trends

Tablet and iPad Sales Worldwide, 2010-2012 (millions of units, % of total and % change)

Highlights

US Tablet and iPad Sales, 2010-2012 (millions of units, % of total and % change)

US Tablet and iPad Sales, 2010-2012 (millions of units and % of sales worldwide)

Comparative Estimates: Tablet Sales Worldwide, 2010-2012 (millions of units)

iPad Shipments Worldwide, by Forecast Date, 2010-2012 (millions of units)


Devices and Operating Systems

Tablet Device Shipments Worldwide, by Operating System, Q2 & Q3 2010 (millions of units and % market share)

Profile of Select Tablet Devices

Tablet Device Sales Worldwide, by Operating System, 2010-2012 (thousands)

Effect of the Apple iPad Announcement on Consumer Electronics Purchase Intentions of US Consumers, Feb 2010 (% of respondents in each group)

Tablet Content

Print Media

Online Business Models or Tools Being Considered* by Publishing/Media Groups, June 2010 (% of journalists worldwide**)

News Aggregators

Video, Music and Games


Tablet Advertising

Receptivity to Advertising Among US Mobile Device Users, by Device, 2010 (% of respondents)

US iPhone/iPad Apps that Feature In-App Purchases, by Category, July 2010 (% of apps)

Experts Answer Questions About Tablet Publishing

What challenges does your company face as you shift from print models to tablet publishing?


Tablet Apps


Paid vs. Free Apps Available in Select US Mobile App Stores, July 2010 (% of total)

Average Paid App Price in Select US Mobile App Stores, May 2010


Experts Answer Questions About Tablet Advertising

How important is tablet advertising, even without a full set of measurement standards in place?

Actions Taken After Seeing Advertising on Their Mobile Devices According to US Mobile Device Owners, 2010 (% of respondents)


Conclusions


Endnotes

122549

Comparative Estimates: Tablet Sales Worldwide, 2010-2012 (millions of units)


Related Information and Links


Related Links

Contact

Editorial and Production Contributors


Chart Images


Tablet Sales Worldwide, 2010-2012 (millions of units and % change)

Key eMarketer Numbers: Tablets

Tablet and iPad Sales Worldwide, 2010-2012 (millions of units, % of total and % change)

US Tablet and iPad Sales, 2010-2012 (millions of units, % of total and % change)

US Tablet and iPad Sales, 2010-2012 (millions of units and % of sales worldwide)

Comparative Estimates: Tablet Sales Worldwide, 2010-2012 (millions of units)

iPad Shipments Worldwide, by Forecast Date, 2010-2012 (millions of units)

Tablet Device Shipments Worldwide, by Operating System, Q2 & Q3 2010 (millions of units and % market share)

Profile of Select Tablet Devices

Tablet Device Sales Worldwide, by Operating System, 2010-2012 (thousands)

Effect of the Apple iPad Announcement on Consumer Electronics Purchase Intentions of US Consumers, Feb 2010 (% of respondents in each group)

Online Business Models or Tools Being Considered* by Publishing/Media Groups, June 2010 (% of journalists worldwide**)

Receptivity to Advertising Among US Mobile Device Users, by Device, 2010 (% of respondents)

US iPhone/iPad Apps that Feature In-App Purchases, by Category, July 2010 (% of apps)

Paid vs. Free Apps Available in Select US Mobile App Stores, July 2010 (% of total)

Average Paid App Price in Select US Mobile App Stores, May 2010

Actions Taken After Seeing Advertising on Their Mobile Devices According to US Mobile Device Owners, 2010 (% of respondents)


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