Table of Contents
Executive Summary: QR code for mobile phones
QR Code = Quick response code
Fundamentals and overview QR code vs conventional bar code QR code information capacity Different types of 2D bar codes QR code: main characteristics QR code standardization QR code error correction QR code information capacity QR code for mobile phones: maximum capacity
QR codes - the solutionto one of the biggest problems for mobile commerce
QR code as a solution QR codes vs RFID
Penetration statistics:
Which percentage of consumers knows about QR codes (2004 - 2008) Which percentage of consumers uses QR codes (2004 - 2009) How often per week are qr codes typically used How are QR codes used?
QR code functionality and mark-up for mobile phone data input
QR code funcationality and mark-up for mobile phones Types of QR code input Telephone/address book entry Email URL bookmark i-Appli, JAVA applications, apps Content
105 applications of QR codes:
in retail for marketing for customer relationship management for restaurants and bars for fast moving consumer goods, drinks and cosmetics for fashion for music for TV program guides and events for real estate and apartment rentals for m-commerce and to sell content on skin, tagging people for advertising on the streets street art for railways for maps, navigation and location dependent services to link objects and information on business cards linking websites to mobile sites for pay WiFi log-in to pay bills comparing prices for security for government applications: building permits, construction permits, immigration control, visas, ¡°adult¡± QR, advertising for dating sites and AIDS education
Color codes
ColorZip codes
Summary
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