1.1 What is this Report About? 1.2 Definitions 1.2.1 Consumer Trends 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.2.3 End Consumers 1.2.4 Volume Units and Aggregations 1.2.5 Exchange Rates 1.2.6 Population Profiles (for interpretation of tables and charts) 1.3 Methodology 1.3.1 Introduction 1.3.2 Large scale, international, program of online consumer surveys 1.3.3 Nationally Representative results (age, gender) 1.3.4 Parents answered on their children's behalf 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Chilled & Deli Foods Market Value 2.1.1 Age Groups 2.1.2 Gender Groups 2.1.3 Location Groups 2.1.4 Education Achieved Groups 2.1.5 Wealth Groups 2.1.6 Busy Lives Groups 2.2 Cohort Groups and Market Value by Category 2.2.1 Cured Meats 2.2.2 Fermented Meats 2.2.3 Pates 2.2.4 Pies & Savory Appetizers 2.2.5 Pre-packed Sandwiches 2.2.6 Prepared Salads 2.2.7 Savory Baked Goods 2.3 Behavioural Trends and Market Value 2.3.1 Cured Meats 2.3.2 Fermented Meats 2.3.3 Pates 2.3.4 Pies & Savory Appetizers 2.3.5 Pre-packed Sandwiches 2.3.6 Prepared Salads 2.3.7 Savory Baked Goods
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender 3.1.1 Cured Meats 3.1.2 Fermented Meats 3.1.3 Pates 3.1.4 Pies & Savory Appetizers 3.1.5 Pre-packed Sandwiches 3.1.6 Prepared Salads 3.1.7 Savory Baked Goods 3.2 Consumer Profiles by Product Category 3.2.1 Cured Meats 3.2.2 Fermented Meats 3.2.3 Pates 3.2.4 Pies & Savory Appetizers 3.2.5 Pre-packed Sandwiches 3.2.6 Prepared Salads 3.2.7 Savory Baked Goods
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share 4.1.1 By Category 4.2 Chilled & Deli Foods Brand Choice and Private Label Shares 4.2.1 Cured Meats 4.2.2 Fermented Meats 4.2.3 Pates 4.2.4 Pies & Savory Appetizers 4.2.5 Pre-packed Sandwiches 4.2.6 Prepared Salads 4.2.7 Savory Baked Goods
6.1 Chilled & Deli Foods Value Impact of Consumer Consumption Behaviour 6.1.1 Market Value by Category 6.1.2 Market Volume by Category 6.2 Chilled & Deli Foods Value Analysis by Category 6.2.1 Share by Category 6.2.2 Expenditure per Capita by Category 6.2.3 Expenditure per Household by Category 6.3 Chilled & Deli Foods Volume Impact of Consumer Behaviour Trends 6.3.1 Share Growth by Category 6.3.2 Consumption per Capita by Category 6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share 7.1.1 Retailer Volume Share in Chilled & Deli Foods 7.2 Retailer Volume Share by Category 7.2.1 Retail Share by Volume - Cured Meats 7.2.2 Retail Share by Volume - Fermented Meats 7.2.3 Retail Share by Volume - Pates 7.2.4 Retail Share by Volume - Pies & Savory Appetizers 7.2.5 Retail Share by Volume - Pre-packed Sandwiches 7.2.6 Retail Share by Volume - Prepared Salads 7.2.7 Retail Share by Volume - Savory Baked Goods 7.3 Levels of Retailer Switching in the Last Six Months 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011 7.3.2 Aldi Switching analysis 7.3.3 Asda Switching analysis 7.3.4 Co-Op/Somerfield Switching analysis 7.3.5 Iceland Switching analysis 7.3.6 Lidl Switching analysis 7.3.7 M&S Switching analysis 7.3.8 Morrisons Switching analysis 7.3.9 Sainsbury's Switching analysis 7.3.10 Tesco Switching analysis 7.3.11 Waitrose Switching analysis 7.3.12 Other Switching analysis 7.4 Profiles of End-Consumers of Chilled & Deli Foods, by Retailer Used 7.4.1 Aldi 7.4.2 Asda 7.4.3 Co-Op/Somerfield 7.4.4 Iceland 7.4.5 Lidl 7.4.6 M&S 7.4.7 Morrisons 7.4.8 Sainsbury's 7.4.9 Tesco 7.4.10 Waitrose 7.4.11 Other
8 Appendix
8.1 About Canadean 8.2 Disclaimer
List of Tables
Table 1: Volume Units for the Chilled & Deli Foods Table 2: Foreign Exchange Rate - GBP Vs. US$, 2011 Table 3: Population Profiles Table 4: United Kingdom Chilled & Deli Foods Value Share (%), by Age Groups, 2011 Table 5: United Kingdom Chilled & Deli Foods Value Share (%), by Gender, 2011 Table 6: United Kingdom Chilled & Deli Foods Value Share (%), by Urban and Rural Dwellers, 2011 Table 7: United Kingdom Chilled & Deli Foods Value Share (%) by Education Level Achieved Groups, 2011 Table 8: United Kingdom Chilled & Deli Foods Value Share (%) by Wealth Groups, 2011 Table 9: United Kingdom Chilled & Deli Foods Value Share (%) by Busy Lives Groups, 2011 Table 10: United Kingdom Cured Meats Consumer Group Share (% market value), 2011 Table 11: United Kingdom Fermented Meats Consumer Group Share (% market value), 2011 Table 12: United Kingdom Pates Consumer Group Share (% market value), 2011 Table 13: United Kingdom Pies & Savory Appetizers Consumer Group Share (% market value), 2011 Table 14: United Kingdom Pre-packed Sandwiches Consumer Group Share (% market value), 2011 Table 15: United Kingdom Prepared Salads Consumer Group Share (% market value), 2011 Table 16: United Kingdom Savory Baked Goods Consumer Group Share (% market value), 2011 Table 17: United Kingdom Total Cured Meats Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011 Table 18: United Kingdom Total Fermented Meats Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011 Table 19: United Kingdom Total Pates Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011 Table 20: United Kingdom Total Pies & Savory Appetizers Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011 Table 21: United Kingdom Total Pre-packed Sandwiches Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011 Table 22: United Kingdom Total Prepared Salads Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011 Table 23: United Kingdom Total Savory Baked Goods Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011 Table 24: United Kingdom Cured Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 25: United Kingdom Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 26: United Kingdom Fermented Meats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 27: United Kingdom Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 28: United Kingdom Pates Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 29: United Kingdom Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 30: United Kingdom Pies & Savory Appetizers Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 31: United Kingdom Pies & Savory Appetizers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 32: United Kingdom Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 33: United Kingdom Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 34: United Kingdom Prepared Salads Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 35: United Kingdom Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 36: United Kingdom Savory Baked Goods Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 37: United Kingdom Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 38: United Kingdom Cured Meats Consumer Profiles (% consumers by sub-group), 2011 Table 39: United Kingdom Fermented Meats Consumer Profiles (% consumers by sub-group), 2011 Table 40: United Kingdom Pates Consumer Profiles (% consumers by sub-group), 2011 Table 41: United Kingdom Pies & Savory Appetizers Consumer Profiles (% consumers by sub-group), 2011 Table 42: United Kingdom Pre-packed Sandwiches Consumer Profiles (% consumers by sub-group), 2011 Table 43: United Kingdom Prepared Salads Consumer Profiles (% consumers by sub-group), 2011 Table 44: United Kingdom Savory Baked Goods Consumer Profiles (% consumers by sub-group), 2011 Table 45: United Kingdom Chilled & Deli Foods Private Label Penetration (% Vol), by Category, 2011 Table 46: United Kingdom Cured Meats Brand Share by Volume (% Vol), 2011 Table 47: United Kingdom Fermented Meats Brand Share by Volume (% Vol), 2011 Table 48: United Kingdom Pates Brand Share by Volume (% Vol), 2011 Table 49: United Kingdom Pies & Savory Appetizers Brand Share by Volume (% Vol), 2011 Table 50: United Kingdom Pre-packed Sandwiches Brand Share by Volume (% Vol), 2011 Table 51: United Kingdom Prepared Salads Brand Share by Volume (% Vol), 2011 Table 52: United Kingdom Savory Baked Goods Brand Share by Volume (% Vol), 2011 Table 53: United Kingdom, Overall Chilled & Deli Foods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 54: United Kingdom, Cured Meats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 55: United Kingdom, Fermented Meats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 56: United Kingdom, Pates: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 57: United Kingdom, Pies & Savory Appetizers: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 58: United Kingdom, Pre-packed Sandwiches: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 59: United Kingdom, Prepared Salads: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 60: United Kingdom, Savory Baked Goods: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 61: United Kingdom Chilled & Deli Foods Market Value (Pound Sterling million), by Category, 2011 Table 62: United Kingdom Chilled & Deli Foods Market Value (US$ million), by Category, 2011 Table 63: United Kingdom Chilled & Deli Foods Market Volume (Kg m), by Category, 2011 Table 64: United Kingdom Chilled & Deli Foods Market Share (US$ million), by Category, 2011 Table 65: United Kingdom Chilled & Deli Foods Expenditure Per Capita (Pound Sterling), by Category, 2011 Table 66: United Kingdom Chilled & Deli Foods Expenditure Per Capita (US$), by Category, 2011 Table 67: United Kingdom Chilled & Deli Foods Expenditure Per Household (Pound Sterling), by Category Table 68: United Kingdom Chilled & Deli Foods Expenditure Per Household (US$), by Category Table 69: United Kingdom Chilled & Deli Foods Market Volume Share (Kg m), by Category, 2011 Table 70: United Kingdom Chilled & Deli Foods Consumption Per Capita (Kilograms per head), by Category, 2011 Table 71: United Kingdom Chilled & Deli Foods Consumption Per Household (Kilograms per household), by Category, 2011 Table 72: United Kingdom Chilled & Deli Foods Retailer Share by Volume (Kg m), 2011 Table 73: United Kingdom Cured Meats Retailer Share by Volume (Kg m), 2011 Table 74: United Kingdom Fermented Meats Retailer Share by Volume (Kg m), 2011 Table 75: United Kingdom Pates Retailer Share by Volume (Kg m), 2011 Table 76: United Kingdom Pies & Savory Appetizers Retailer Share by Volume (Kg m), 2011 Table 77: United Kingdom Pre-packed Sandwiches Retailer Share by Volume (Kg m), 2011 Table 78: United Kingdom Prepared Salads Retailer Share by Volume (Kg m), 2011 Table 79: United Kingdom Savory Baked Goods Retailer Share by Volume (Kg m), 2011 Table 80: United Kingdom: Switchers to Aldi for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 81: United Kingdom: Switchers From Aldi for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 82: United Kingdom: Switchers to Asda for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 83: United Kingdom: Switchers From Asda for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 84: United Kingdom: Switchers to Co-Op/Somerfield for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 85: United Kingdom: Switchers From Co-Op/Somerfield for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 86: United Kingdom: Switchers to Iceland for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 87: United Kingdom: Switchers From Iceland for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 88: United Kingdom: Switchers to Lidl for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 89: United Kingdom: Switchers From Lidl for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 90: United Kingdom: Switchers to M&S for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 91: United Kingdom: Switchers From M&S for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 92: United Kingdom: Switchers to Morrisons for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 93: United Kingdom: Switchers From Morrisons for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 94: United Kingdom: Switchers to Sainsbury's for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 95: United Kingdom: Switchers From Sainsbury's for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 96: United Kingdom: Switchers to Tesco for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 97: United Kingdom: Switchers From Tesco for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 98: United Kingdom: Switchers to Waitrose for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 99: United Kingdom: Switchers From Waitrose for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 100: United Kingdom: Switchers to Other for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 101: United Kingdom: Switchers From Other for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011 Table 102: United Kingdom: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Aldi (% by Subgroup), 2011 Table 103: United Kingdom: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Asda (% by Subgroup), 2011 Table 104: United Kingdom: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup), 2011 Table 105: United Kingdom: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Iceland (% by Subgroup), 2011 Table 106: United Kingdom: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Lidl (% by Subgroup), 2011 Table 107: United Kingdom: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From M&S (% by Subgroup), 2011 Table 108: United Kingdom: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup), 2011 Table 109: United Kingdom: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup), 2011 Table 110: United Kingdom: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Tesco (% by Subgroup), 2011 Table 111: United Kingdom: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup), 2011 Table 112: United Kingdom: Profile of Chilled & Deli Foods Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011
List of Figures
Figure 1: Consumer Panel Report Methodology Figure 2: United Kingdom Chilled & Deli Foods Value Share (%), by Age Groups, 2011 Figure 3: United Kingdom Chilled & Deli Foods Value Share (%), by Gender, 2011 Figure 4: United Kingdom Chilled & Deli Foods Value Share (%), by Urban and Rural Dwellers, 2011 Figure 5: United Kingdom Chilled & Deli Foods Value Share (%) by Education Level Achieved Groups, 2011 Figure 6: United Kingdom Chilled & Deli Foods Value Share (%) by Wealth Groups, 2011 Figure 7: United Kingdom Chilled & Deli Foods Value Share (%) by Busy Lives Groups, 2011 Figure 8: United Kingdom Cured Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 9: United Kingdom Cured Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 10: United Kingdom Fermented Meats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 11: United Kingdom Fermented Meats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 12: United Kingdom Pates Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 13: United Kingdom Pates Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 14: United Kingdom Pies & Savory Appetizers Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 15: United Kingdom Pies & Savory Appetizers Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 16: United Kingdom Pre-packed Sandwiches Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 17: United Kingdom Pre-packed Sandwiches Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 18: United Kingdom Prepared Salads Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 19: United Kingdom Prepared Salads Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 20: United Kingdom Savory Baked Goods Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 21: United Kingdom Savory Baked Goods Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 22: United Kingdom Chilled & Deli Foods Private Label Penetration (% Vol), by Category, 2011 Figure 23: United Kingdom Chilled & Deli Foods Market Share (US$ million), by Category, 2011 Figure 24: United Kingdom Chilled & Deli Foods Expenditure Per Capita (US$), by Category, 2011 Figure 25: United Kingdom Chilled & Deli Foods Expenditure Per Household (US$), by Category Figure 26: United Kingdom Chilled & Deli Foods Retailer Share by Volume (Kg m), 2011 Figure 27: United Kingdom Cured Meats Retailer Share by Volume (Kg m), 2011 Figure 28: United Kingdom Fermented Meats Retailer Share by Volume (Kg m), 2011 Figure 29: United Kingdom Pates Retailer Share by Volume (Kg m), 2011 Figure 30: United Kingdom Pies & Savory Appetizers Retailer Share by Volume (Kg m), 2011 Figure 31: United Kingdom Pre-packed Sandwiches Retailer Share by Volume (Kg m), 2011 Figure 32: United Kingdom Prepared Salads Retailer Share by Volume (Kg m), 2011 Figure 33: United Kingdom Savory Baked Goods Retailer Share by Volume (Kg m), 2011 Figure 34: United Kingdom: People Who Have Switched Retailer for Their Chilled & Deli Foods Purchases in the Last Six Months (Thousands), 2011
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