1.1 What is this Report About? 1.2 Definitions 1.2.1 Consumer Trends 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.2.3 End Consumers 1.2.4 Volume Units and Aggregations 1.2.5 Exchange Rates 1.2.6 Population Profiles (for interpretation of tables and charts) 1.3 Methodology 1.3.1 Introduction 1.3.2 Large scale, international, program of online consumer surveys 1.3.3 Nationally Representative results (age, gender) 1.3.4 Parents answered on their children's behalf 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Dairy Market Value 2.1.1 Age Groups 2.1.2 Gender Groups 2.1.3 Location Groups 2.1.4 Education Achieved Groups 2.1.5 Wealth Groups 2.1.6 Busy Lives Groups 2.2 Cohort Groups and Market Value by Category 2.2.1 Butter & Spreadable Fats 2.2.2 Cheese 2.2.3 Cream 2.2.4 Milk 2.2.5 Puddings/desserts 2.2.6 Yoghurt 2.3 Behavioural Trends and Market Value 2.3.1 Butter & Spreadable Fats 2.3.2 Cheese 2.3.3 Cream 2.3.4 Milk 2.3.5 Puddings/desserts 2.3.6 Yoghurt
6.1 Dairy Value Impact of Consumer Consumption Behaviour 6.1.1 Market Value by Category 6.1.2 Market Volume by Category 6.2 Dairy Value Analysis by Category 6.2.1 Share by Category 6.2.2 Expenditure per Capita by Category 6.2.3 Expenditure per Household by Category 6.3 Dairy Volume Impact of Consumer Behaviour Trends 6.3.1 Share Growth by Category 6.3.2 Consumption per Capita by Category 6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share 7.1.1 Retailer Volume Share in Dairy 7.2 Retailer Volume Share by Category 7.2.1 Retail Share by Volume - Butter & Spreadable Fats 7.2.2 Retail Share by Volume - Cheese 7.2.3 Retail Share by Volume - Cream 7.2.4 Retail Share by Volume - Milk 7.2.5 Retail Share by Volume - Puddings/desserts 7.2.6 Retail Share by Volume - Yoghurt 7.3 Levels of Retailer Switching in the Last Six Months 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011 7.3.2 Aldi Switching analysis 7.3.3 Asda Switching analysis 7.3.4 Co-Op/Somerfield Switching analysis 7.3.5 Iceland Switching analysis 7.3.6 Lidl Switching analysis 7.3.7 M&S Switching analysis 7.3.8 Morrisons Switching analysis 7.3.9 Sainsbury's Switching analysis 7.3.10 Tesco Switching analysis 7.3.11 Waitrose Switching analysis 7.3.12 Other Switching analysis 7.4 Profiles of End-Consumers of Dairy, by Retailer Used 7.4.1 Aldi 7.4.2 Asda 7.4.3 Co-Op/Somerfield 7.4.4 Iceland 7.4.5 Lidl 7.4.6 M&S 7.4.7 Morrisons 7.4.8 Sainsbury's 7.4.9 Tesco 7.4.10 Waitrose 7.4.11 Other
8 Appendix
8.1 About Canadean 8.2 Disclaimer
List of Tables
Table 1: Volume Units for the Dairy Market Table 2: Foreign Exchange Rate - GBP Vs. US$, 2011 Table 3: Population Profiles Table 4: United Kingdom Dairy Value Share (%), by Age Groups, 2011 Table 5: United Kingdom Dairy Value Share (%), by Gender, 2011 Table 6: United Kingdom Dairy Value Share (%), by Urban and Rural Dwellers, 2011 Table 7: United Kingdom Dairy Value Share (%) by Education Level Achieved Groups, 2011 Table 8: United Kingdom Dairy Value Share (%) by Wealth Groups, 2011 Table 9: United Kingdom Dairy Value Share (%) by Busy Lives Groups, 2011 Table 10: United Kingdom Butter & Spreadable Fats Consumer Group Share (% market value), 2011 Table 11: United Kingdom Cheese Consumer Group Share (% market value), 2011 Table 12: United Kingdom Cream Consumer Group Share (% market value), 2011 Table 13: United Kingdom Milk Consumer Group Share (% market value), 2011 Table 14: United Kingdom Puddings/desserts Consumer Group Share (% market value), 2011 Table 15: United Kingdom Yoghurt Consumer Group Share (% market value), 2011 Table 16: United Kingdom Total Butter & Spreadable Fats Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011 Table 17: United Kingdom Total Cheese Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011 Table 18: United Kingdom Total Cream Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011 Table 19: United Kingdom Total Milk Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011 Table 20: United Kingdom Total Puddings/desserts Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011 Table 21: United Kingdom Total Yoghurt Value (Pound Sterling millions) and Value Share Influenced by Behavioral Trends, 2011 Table 22: United Kingdom Butter & Spreadable Fats Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 23: United Kingdom Butter & Spreadable Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 24: United Kingdom Cheese Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 25: United Kingdom Cheese Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 26: United Kingdom Cream Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 27: United Kingdom Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 28: United Kingdom Milk Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 29: United Kingdom Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 30: United Kingdom Puddings/desserts Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 31: United Kingdom Puddings/desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 32: United Kingdom Yoghurt Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 33: United Kingdom Yoghurt Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 34: United Kingdom Butter & Spreadable Fats Consumer Profiles (% consumers by sub-group), 2011 Table 35: United Kingdom Cheese Consumer Profiles (% consumers by sub-group), 2011 Table 36: United Kingdom Cream Consumer Profiles (% consumers by sub-group), 2011 Table 37: United Kingdom Milk Consumer Profiles (% consumers by sub-group), 2011 Table 38: United Kingdom Puddings/desserts Consumer Profiles (% consumers by sub-group), 2011 Table 39: United Kingdom Yoghurt Consumer Profiles (% consumers by sub-group), 2011 Table 40: United Kingdom Dairy Private Label Penetration (% Vol), by Category, 2011 Table 41: United Kingdom Butter & Spreadable Fats Brand Share by Volume (% Vol), 2011 Table 42: United Kingdom Cheese Brand Share by Volume (% Vol), 2011 Table 43: United Kingdom Cream Brand Share by Volume (% Vol), 2011 Table 44: United Kingdom Milk Brand Share by Volume (% Vol), 2011 Table 45: United Kingdom Puddings/desserts Brand Share by Volume (% Vol), 2011 Table 46: United Kingdom Yoghurt Brand Share by Volume (% Vol), 2011 Table 47: United Kingdom, Overall Dairy: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 48: United Kingdom, Butter & Spreadable Fats: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 49: United Kingdom, Cheese: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 50: United Kingdom, Cream: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 51: United Kingdom, Milk: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 52: United Kingdom, Puddings/desserts: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 53: United Kingdom, Yoghurt: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 54: United Kingdom Dairy Market Value (Pound Sterling million), by Category, 2011 Table 55: United Kingdom Dairy Market Value (US$ million), by Category, 2011 Table 56: United Kingdom Dairy Market Volume (Kg m), by Category, 2011 Table 57: United Kingdom Dairy Market Share (US$ million), by Category, 2011 Table 58: United Kingdom Dairy Expenditure Per Capita (Pound Sterling), by Category, 2011 Table 59: United Kingdom Dairy Expenditure Per Capita (US$), by Category, 2011 Table 60: United Kingdom Dairy Expenditure Per Household (Pound Sterling), by Category Table 61: United Kingdom Dairy Expenditure Per Household (US$), by Category Table 62: United Kingdom Dairy Market Volume Share (Kg m), by Category, 2011 Table 63: United Kingdom Dairy Consumption Per Capita (Kilograms per head), by Category, 2011 Table 64: United Kingdom Dairy Consumption Per Household (Kilograms per household), by Category, 2011 Table 65: United Kingdom Dairy Retailer Share by Volume (Kg m), 2011 Table 66: United Kingdom Butter & Spreadable Fats Retailer Share by Volume (Kg m), 2011 Table 67: United Kingdom Cheese Retailer Share by Volume (Kg m), 2011 Table 68: United Kingdom Cream Retailer Share by Volume (Kg m), 2011 Table 69: United Kingdom Milk Retailer Share by Volume (Kg m), 2011 Table 70: United Kingdom Puddings/desserts Retailer Share by Volume (Kg m), 2011 Table 71: United Kingdom Yoghurt Retailer Share by Volume (Kg m), 2011 Table 72: United Kingdom: Switchers to Aldi for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 73: United Kingdom: Switchers From Aldi for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 74: United Kingdom: Switchers to Asda for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 75: United Kingdom: Switchers From Asda for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 76: United Kingdom: Switchers to Co-Op/Somerfield for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 77: United Kingdom: Switchers From Co-Op/Somerfield for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 78: United Kingdom: Switchers to Iceland for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 79: United Kingdom: Switchers From Iceland for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 80: United Kingdom: Switchers to Lidl for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 81: United Kingdom: Switchers From Lidl for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 82: United Kingdom: Switchers to M&S for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 83: United Kingdom: Switchers to Morrisons for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 84: United Kingdom: Switchers From Morrisons for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 85: United Kingdom: Switchers to Sainsbury's for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 86: United Kingdom: Switchers From Sainsbury's for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 87: United Kingdom: Switchers to Tesco for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 88: United Kingdom: Switchers From Tesco for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 89: United Kingdom: Switchers to Waitrose for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 90: United Kingdom: Switchers From Waitrose for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 91: United Kingdom: Switchers to Other for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 92: United Kingdom: Switchers From Other for Their Dairy Purchases in the Last Six Months (Thousands), 2011 Table 93: United Kingdom: Profile of Dairy Consumers Whose Goods Mainly Come From Aldi (% by Subgroup), 2011 Table 94: United Kingdom: Profile of Dairy Consumers Whose Goods Mainly Come From Asda (% by Subgroup), 2011 Table 95: United Kingdom: Profile of Dairy Consumers Whose Goods Mainly Come From Co-Op/Somerfield (% by Subgroup), 2011 Table 96: United Kingdom: Profile of Dairy Consumers Whose Goods Mainly Come From Iceland (% by Subgroup), 2011 Table 97: United Kingdom: Profile of Dairy Consumers Whose Goods Mainly Come From Lidl (% by Subgroup), 2011 Table 98: United Kingdom: Profile of Dairy Consumers Whose Goods Mainly Come From M&S (% by Subgroup), 2011 Table 99: United Kingdom: Profile of Dairy Consumers Whose Goods Mainly Come From Morrisons (% by Subgroup), 2011 Table 100: United Kingdom: Profile of Dairy Consumers Whose Goods Mainly Come From Sainsbury's (% by Subgroup), 2011 Table 101: United Kingdom: Profile of Dairy Consumers Whose Goods Mainly Come From Tesco (% by Subgroup), 2011 Table 102: United Kingdom: Profile of Dairy Consumers Whose Goods Mainly Come From Waitrose (% by Subgroup), 2011 Table 103: United Kingdom: Profile of Dairy Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011
List of Figures
Figure 1: Consumer Panel Report Methodology Figure 2: United Kingdom Dairy Value Share (%), by Age Groups, 2011 Figure 3: United Kingdom Dairy Value Share (%), by Gender, 2011 Figure 4: United Kingdom Dairy Value Share (%), by Urban and Rural Dwellers, 2011 Figure 5: United Kingdom Dairy Value Share (%) by Education Level Achieved Groups, 2011 Figure 6: United Kingdom Dairy Value Share (%) by Wealth Groups, 2011 Figure 7: United Kingdom Dairy Value Share (%) by Busy Lives Groups, 2011 Figure 8: United Kingdom Butter & Spreadable Fats Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 9: United Kingdom Butter & Spreadable Fats Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 10: United Kingdom Cheese Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 11: United Kingdom Cheese Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 12: United Kingdom Cream Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 13: United Kingdom Cream Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 14: United Kingdom Milk Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 15: United Kingdom Milk Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 16: United Kingdom Puddings/desserts Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 17: United Kingdom Puddings/desserts Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 18: United Kingdom Yoghurt Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 19: United Kingdom Yoghurt Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 20: United Kingdom Dairy Private Label Penetration (% Vol), by Category, 2011 Figure 21: United Kingdom Dairy Market Share (US$ million), by Category, 2011 Figure 22: United Kingdom Dairy Expenditure Per Capita (US$), by Category, 2011 Figure 23: United Kingdom Dairy Expenditure Per Household (US$), by Category Figure 24: United Kingdom Dairy Retailer Share by Volume (Kg m), 2011 Figure 25: United Kingdom Butter & Spreadable Fats Retailer Share by Volume (Kg m), 2011 Figure 26: United Kingdom Cheese Retailer Share by Volume (Kg m), 2011 Figure 27: United Kingdom Cream Retailer Share by Volume (Kg m), 2011 Figure 28: United Kingdom Milk Retailer Share by Volume (Kg m), 2011 Figure 29: United Kingdom Puddings/desserts Retailer Share by Volume (Kg m), 2011 Figure 30: United Kingdom Yoghurt Retailer Share by Volume (Kg m), 2011 Figure 31: United Kingdom: People Who Have Switched Retailer for Their Dairy Purchases in the Last Six Months (Thousands), 2011
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