1.1 What is this Report About? 1.2 Definitions 1.2.1 Consumer Trends 1.2.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage) 1.2.3 End Consumers 1.2.4 Volume Units and Aggregations 1.2.5 Exchange Rates 1.2.6 Population Profiles (for interpretation of tables and charts) 1.3 Methodology 1.3.1 Introduction 1.3.2 Large scale, international, program of online consumer surveys 1.3.3 Nationally Representative results (age, gender) 1.3.4 Parents answered on their children's behalf 1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories 1.3.6 Integrated with industry calling and secondary research
2 Consumer Segmentation, Group Value and Trend Influence
2.1 Cohort Groups and Wine Market Value 2.1.1 Age Groups 2.1.2 Gender Groups 2.1.3 Location Groups 2.1.4 Education Achieved Groups 2.1.5 Wealth Groups 2.1.6 Busy Lives Groups 2.2 Cohort Groups and Market Value by Category 2.2.1 Sparkling Wine 2.2.2 Still Wine 2.3 Behavioural Trends and Market Value 2.3.1 Sparkling Wine 2.3.2 Still Wine
3 Consumption Analysis
3.1 Consumption Frequencies by Age and Gender 3.1.1 Fortified Wine 3.1.2 Sparkling Wine 3.1.3 Still Wine 3.2 Consumer Profiles by Product Category 3.2.1 Fortified Wine 3.2.2 Sparkling Wine 3.2.3 Still Wine
4 Brand vs. Private Label Choices
4.1 Brand vs. Private Label Volume Share 4.1.1 By Category 4.2 Wine Brand Choice and Private Label Shares 4.2.1 Sparkling Wine 4.2.2 Still Wine
5 The Share of Consumers influenced by Trends
5.1 Trend Drivers of Consumers' Product Choices 5.1.1 Overall Wine 5.1.2 Fortified Wine 5.1.3 Sparkling Wine 5.1.4 Still Wine
6 Consumption Impact: Market Valuation
6.1 Wine Value Impact of Consumer Consumption Behaviour 6.1.1 Market Value by Category 6.1.2 Market Volume by Category 6.2 Wine Value Analysis by Category 6.2.1 Share by Category 6.2.2 Expenditure per Capita by Category 6.2.3 Expenditure per Household by Category 6.3 Wine Volume Impact of Consumer Behaviour Trends 6.3.1 Share Growth by Category 6.3.2 Consumption per Capita by Category 6.3.3 Consumption per Household by Category
7 Retailer Choice, Switching and Category Share
7.1 Retailer Volume Share 7.1.1 Retailer Volume Share in Wine 7.2 Retailer Volume Share by Category 7.2.1 Retail Share by Volume - Sparkling Wine 7.2.2 Retail Share by Volume - Still Wine 7.3 Levels of Retailer Switching in the Last Six Months 7.3.1 Matrix of Switching Behavior in Last Six Months of 2011 7.3.2 A-Best Supermarket Co., Ltd Switching analysis 7.3.3 Carrefour China Switching analysis 7.3.4 Dashang Group Switching analysis 7.3.5 Metro Cash & Carry Switching analysis 7.3.6 New Cooperation Joint-stock trade chain CO., Ltd. Switching analysis 7.3.7 Tesco China Switching analysis 7.3.8 Trust Mart Switching analysis 7.3.9 Wal-Mart Super center, China Switching analysis 7.3.10 Wuhan Zhongbai Group Co., Ltd. Switching analysis 7.3.11 Wumart Stores. Group Switching analysis 7.3.12 Other Switching analysis 7.4 Profiles of End-Consumers of Wine, by Retailer Used 7.4.1 A-Best Supermarket Co., Ltd 7.4.2 Carrefour China 7.4.3 Dashang Group 7.4.4 Metro Cash & Carry 7.4.5 New Cooperation Joint-stock trade chain CO., Ltd. 7.4.6 Tesco China 7.4.7 Trust Mart 7.4.8 Wal-Mart Super center, China 7.4.9 Wuhan Zhongbai Group Co., Ltd. 7.4.10 Wumart Stores. Group 7.4.11 Other
8 Appendix
8.1 About Canadean 8.2 Disclaimer
List of Tables
Table 1: Volume Units for the Wine Market Table 2: Foreign Exchange Rate - CNY Vs. US$, 2011 Table 3: Population Profiles Table 4: China Wine Value Share (%), by Age Groups, 2011 Table 5: China Wine Value Share (%), by Gender, 2011 Table 6: China Wine Value Share (%), by Urban and Rural Dwellers, 2011 Table 7: China Wine Value Share (%) by Education Level Achieved Groups, 2011 Table 8: China Wine Value Share (%) by Wealth Groups, 2011 Table 9: China Wine Value Share (%) by Busy Lives Groups, 2011 Table 10: China Sparkling Wine Consumer Group Share (% market value), 2011 Table 11: China Still Wine Consumer Group Share (% market value), 2011 Table 12: China Total Sparkling Wine Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011 Table 13: China Total Still Wine Value (Yuan Renminbi millions) and Value Share Influenced by Behavioral Trends, 2011 Table 14: China Fortified Wine Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 15: China Fortified Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 16: China Sparkling Wine Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 17: China Sparkling Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 18: China Still Wine Consumption Frequency Analysis (% by Age Group, by Consumption Group), 2011 Table 19: China Still Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Table 20: China Fortified Wine Consumer Profiles (% consumers by sub-group), 2011 Table 21: China Sparkling Wine Consumer Profiles (% consumers by sub-group), 2011 Table 22: China Still Wine Consumer Profiles (% consumers by sub-group), 2011 Table 23: China Wine Private Label Penetration (% Vol), by Category, 2011 Table 24: China Sparkling Wine Brand Share by Volume (% Vol), 2011 Table 25: China Still Wine Brand Share by Volume (% Vol), 2011 Table 26: China, Overall Wine: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 27: China, Fortified Wine: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 28: China, Sparkling Wine: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 29: China, Still Wine: Percentage of Consumers Stating that Specific Trends Influence Their Consumption, 2011 Table 30: China Wine Market Value (Yuan Renminbi million), by Category, 2011 Table 31: China Wine Market Value (US$ million), by Category, 2011 Table 32: China Wine Market Volume (Ltrs m), by Category, 2011 Table 33: China Wine Market Share (US$ million), by Category, 2011 Table 34: China Wine Expenditure Per Capita (Yuan Renminbi), by Category, 2011 Table 35: China Wine Expenditure Per Capita (US$), by Category, 2011 Table 36: China Wine Expenditure Per Household (Yuan Renminbi), by Category Table 37: China Wine Expenditure Per Household (US$), by Category Table 38: China Wine Market Volume Share (Ltrs m), by Category, 2011 Table 39: China Wine Consumption Per Capita (Kilograms per head), by Category, 2011 Table 40: China Wine Consumption Per Household (Kilograms per household), by Category, 2011 Table 41: China Wine Retailer Share by Volume (Ltrs m), 2011 Table 42: China Sparkling Wine Retailer Share by Volume (Ltrs m), 2011 Table 43: China Still Wine Retailer Share by Volume (Ltrs m), 2011 Table 44: China: Switchers to A-Best Supermarket Co., Ltd for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 45: China: Switchers From A-Best Supermarket Co., Ltd for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 46: China: Switchers to Carrefour China for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 47: China: Switchers From Carrefour China for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 48: China: Switchers to Dashang Group for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 49: China: Switchers From Dashang Group for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 50: China: Switchers to Metro Cash & Carry for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 51: China: Switchers From Metro Cash & Carry for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 52: China: Switchers to New Cooperation Joint-stock trade chain CO., Ltd. for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 53: China: Switchers From New Cooperation Joint-stock trade chain CO., Ltd. for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 54: China: Switchers to Tesco China for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 55: China: Switchers From Tesco China for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 56: China: Switchers to Trust Mart for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 57: China: Switchers From Trust Mart for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 58: China: Switchers to Wal-Mart Super center, China for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 59: China: Switchers From Wal-Mart Super center, China for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 60: China: Switchers to Wuhan Zhongbai Group Co., Ltd. for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 61: China: Switchers From Wuhan Zhongbai Group Co., Ltd. for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 62: China: Switchers to Wumart Stores. Group for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 63: China: Switchers From Wumart Stores. Group for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 64: China: Switchers to Other for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 65: China: Switchers From Other for Their Wine Purchases in the Last Six Months (Thousands), 2011 Table 66: China: Profile of Wine Consumers Whose Goods Mainly Come From A-Best Supermarket Co., Ltd (% by Subgroup), 2011 Table 67: China: Profile of Wine Consumers Whose Goods Mainly Come From Carrefour China (% by Subgroup), 2011 Table 68: China: Profile of Wine Consumers Whose Goods Mainly Come From Dashang Group (% by Subgroup), 2011 Table 69: China: Profile of Wine Consumers Whose Goods Mainly Come From Metro Cash & Carry (% by Subgroup), 2011 Table 70: China: Profile of Wine Consumers Whose Goods Mainly Come From New Cooperation Joint-stock trade chain CO., Ltd. (% by Subgroup), 2011 Table 71: China: Profile of Wine Consumers Whose Goods Mainly Come From Tesco China (% by Subgroup), 2011 Table 72: China: Profile of Wine Consumers Whose Goods Mainly Come From Trust Mart (% by Subgroup), 2011 Table 73: China: Profile of Wine Consumers Whose Goods Mainly Come From Wal-Mart Super center, China (% by Subgroup), 2011 Table 74: China: Profile of Wine Consumers Whose Goods Mainly Come From Wuhan Zhongbai Group Co., Ltd. (% by Subgroup), 2011 Table 75: China: Profile of Wine Consumers Whose Goods Mainly Come From Wumart Stores. Group (% by Subgroup), 2011 Table 76: China: Profile of Wine Consumers Whose Goods Mainly Come From Other (% by Subgroup), 2011
List of Figures
Figure 1: Consumer Panel Report Methodology Figure 2: China Wine Value Share (%), by Age Groups, 2011 Figure 3: China Wine Value Share (%), by Gender, 2011 Figure 4: China Wine Value Share (%), by Urban and Rural Dwellers, 2011 Figure 5: China Wine Value Share (%) by Education Level Achieved Groups, 2011 Figure 6: China Wine Value Share (%) by Wealth Groups, 2011 Figure 7: China Wine Value Share (%) by Busy Lives Groups, 2011 Figure 8: China Fortified Wine Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 9: China Fortified Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 10: China Sparkling Wine Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 11: China Sparkling Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 12: China Still Wine Consumption Frequency Analysis (% by Age Group by Consumption Group), 2011 Figure 13: China Still Wine Consumption Frequency Analysis (% by Gender by Consumption Group), 2011 Figure 14: China Wine Private Label Penetration (% Vol), by Category, 2011 Figure 15: China Wine Market Share (US$ million), by Category, 2011 Figure 16: China Wine Expenditure Per Capita (US$), by Category, 2011 Figure 17: China Wine Expenditure Per Household (US$), by Category Figure 18: China Wine Retailer Share by Volume (Ltrs m), 2011 Figure 19: China Sparkling Wine Retailer Share by Volume (Ltrs m), 2011 Figure 20: China Still Wine Retailer Share by Volume (Ltrs m), 2011 Figure 21: China: People Who Have Switched Retailer for Their Wine Purchases in the Last Six Months (Thousands), 2011
현재위치 : 
