ȸ¿ø°¡ÀÔ | ¿¬¶ôó | »çÀÌÆ®¸Ê | English

      È¸»ç¼Ò°³ | ¸®Æ÷Æ® | Ä¿½ºÅÒ ¸®¼­Ä¡ | °í°´Áö¿ø


·Î±×ÀÎ

Ä«Å×°í¸®

À¯/¹«¼±Åë½Å

Àü±â/ÀüÀÚ

µðÁöÅбâ±â/¹Ìµð¾î/¹æ¼Û

Information Technology

¿¡³ÊÁö

»ý¸í°øÇÐ

È­ÇÐ/½Å¼ÒÀç

ÀÚµ¿Â÷

ȯ°æ

ÀϹݼҺñÀç

¸¶ÄÉÆÃ/±¤°í

±ÝÀ¶

°Ç¼³

±³Åë/¿î¼Û

¼ÒºñÀÚÁ¶»ç

¹æÀ§/Ç×°ø/¿ìÁÖ

½ÄÀ½·á

Áß°ø¾÷

±³À°

±â°è

¹«¿ª

½ºÆ÷Ã÷/·¹Àú

ÇØ¿î/Á¶¼±

ÆмÇ

Á¤ºÎ/Á¤Ã¥

°ø¿¹/±Í±Ý¼Ó

ÄÄÆÛ´Ï ÇÁ·ÎÆÄÀÏ

±âŸ»ê¾÷

 
ÇöÀçÀ§Ä¡ : HOME > ¸®Æ÷Æ® > Information Technology > e-Commerce
Online Payments: Cards Not Present?
¹ßÇà»ç Datamonitor

¹ßÇàÀÏ 2012-02
ºÐ·® 67 pages
¼­ºñ½ºÇüÅ Report
ÆǸŰ¡°Ý

ÀμâÇϱâ

OVERVIEW

  • Catalyst
  • Summary

EXECUTIVE SUMMARY

  • Online payments: where we are today and how we got here
    • Datamonitor analyzes consumer-to-business online payments
    • The emergence of the digital wallet threatens the link between bank and consumer
    • Online banking e-payment targets payments to domestic online merchants
    • The card industry has focused on improving security through two-factor authentication
  • Online commerce is a huge and rapidly growing market
    • Online commerce was a $727bn market in 2011, with the US the largest single country
    • Infrastructure improvement has resulted in particularly strong growth in economically developing countries
    • Payment cards remain the leading choice, but alternatives are growing in popularity
    • Flight and hotel bookings are still the biggest online payment sector
  • Understanding consumer attitudes toward online payments
    • There are three barriers to online commerce: infrastructure, security and the online experience
    • Convenience and comfort are the driving factors behind the popularity of credit cards as an online payment tool
  • The future of online payments
    • Online commerce will reach $1.4tn by 2014
    • Digital wallets and OBeP will erode the share of payment cards in online payments

ONLINE PAYMENTS: WHERE WE ARE TODAY AND HOW WE GOT HERE

  • Introduction
    • Datamonitor analyzes consumer-to-business online payments in this report
  • The emergence of the digital wallet threatens the link between bank and consumer
    • Defining online payment providers and digital wallets in the context of this report
    • Digital wallets act as a payment hub for online transactions, sitting between bank and consumer
    • PayPal pioneered the digital wallet a decade ago, but competition will be fierce in 2012
  • Online banking e-payment targets payments to domestic online merchants
    • Online banking e-payment leverages the existing Internet banking infrastructure
    • iDEAL is an OBeP success story, while others are ready to roll out
  • The card industry has focused on improving security through two-factor authentication
    • The payment card industry has added security layers to combat fraud, at the expense of convenience
    • The use of one-time passwords offers two-factor authentication for online payments

SIZING THE GLOBAL ONLINE PAYMENT MARKET

  • Online commerce is a huge and rapidly growing market
    • Online commerce was a $727bn market in 2011, with the US the largest single country
    • Online commerce has experienced strong double digit growth in most countries
    • Households in Sweden and Australia spend the most over the Internet
    • Online commerce is equal to 4.7% of the total value of global consumer retail
  • Payment cards remain the leading choice, but alternatives are growing in popularity
    • The credit card is the clear leading choice for online shoppers due to its convenience
    • However, the selection of online payment tools varies greatly by country
  • Big ticket items dominate global online commerce
    • Flight and hotel bookings are still the biggest online payment sector

UNDERSTANDING CONSUMER ATTITUDES TOWARD ONLINE PAYMENTS

  • The concept of online commerce is well received, but barriers remain
    • The majority of consumers in developed countries have purchased online
    • There are three barriers to online commerce: infrastructure, security, and the online experience
    • Generational change will support further growth in online commerce
  • Convenience and comfort are the driving factors behind choice of online payment tool
    • Credit cards are still the number one choice for consumers
    • Consumers are comfortable with credit cards for online payments, but have concerns about their security
    • Consumers favor digital wallet services due to their convenience and perceived security
    • Cash on delivery is still a dominant payment channel in emerging countries
    • Online fraud has a substantial impact on consumer behavior, driving some away from online commerce

THE FUTURE OF ONLINE PAYMENTS

  • Growth in online commerce will be strongest in the east
    • Online commerce will reach $1.4tn by 2014
    • Low value digital services and big ticket items will play a key role in the future growth of online payments
  • Digital wallets and online banking e-payment will erode the share of payment cards in online payments
    • The weak user experience will see cards continue to face challenges from dedicated online payment tools
    • Growth in the use of digital wallets will drive the integration of online, mobile, and offline commerce
    • OBeP has the potential to be popular among customers, but poses challenges to the issuing business

APPENDIX

  • Supplementary data
  • Definitions
    • (Untitled sub-section)
  • Methodology
  • Further reading
  • Ask the analyst
  • Disclaimer

TABLES

  • Table: The value of online payments by country ($m), 2011
  • Table: The average online spend per household by country ($), 2011
  • Table: Online spend as a proportion of retail spending by country, 2011
  • Table: Online commerce penetration by country, 2011
  • Table: Reasons for consumers not shopping online by age group, 2011
  • Table: Reasons for consumers not shopping online (infrastructure factors), 2011
  • Table: Proportion of consumers who have experienced online fraud and their level of concern toward online fraud in the future by country, 2011
  • Table: Responses to "I prefer to be able to browse items in a store" as a reason for not shopping online by age group, 2011
  • Table: Popularity of online payment tools among consumers globally, 2011
  • Table: Different factors that influenced consumers' choice of online payment tools, 2011 (part 1)
  • Table: Different factors that influenced consumers' choice of online payment tools, 2011 (part 2)

FIGURES

  • Figure: Credit cards are the number one payment tool used in online commerce
  • Figure: The digital wallet acts as a payment hub for a consumer's online transactions, cutting the funding source out of the loop
  • Figure: American Express introduced Serve to offer online, offline, and mobile payment services
  • Figure: Visa announced that V.me will launch in early 2012
  • Figure: OBeP leverages the existing Internet banking infrastructure
  • Figure: 3-D Secure become a global standard for online payment authentication
  • Figure: Mobile OTPs can be used with 3-D Secure to increase online payment security
  • Figure: MasterCard launched the world's first OTP display card in 2010
  • Figure: The US remained the biggest online payment market in 2011
  • Figure: Households in Sweden and Australia spent the most over the Internet
  • Figure: Online spending accounted for 4.7% of the global consumer retail total in 2011
  • Figure: Credit cards are the number one payment tool used in online commerce
  • Figure: Choice of online payment tools varies by countries
  • Figure: Credit cards are most popular in Japan, but the US still accounts for the largest level of online credit card transaction values
  • Figure: Cash payments account for a sizable proportion of online commerce transactions
  • Figure: Flight and hotel bookings are still the biggest online payment sector
  • Figure: Electrical goods and clothing are larger than the flights and hotels category in Russia and South Korea
  • Figure: Almost one in three consumers globally have purchased products or services over the Internet at least once
  • Figure: Online experience issues are the main reason consumers do not shop online, but the youngest demographics also have issues with infrastructure
  • Figure: Consumers face different hurdles to shopping online in different countries
  • Figure: Lack of access to payment tools is a major barrier to online commerce
  • Figure: The fear of fraud has always been a major influence on the online channel
  • Figure: Some consumers do not like shopping over the Internet, and prefer to be able to browse items in a store
  • Figure: An inability to browse items instore is not a major barrier to online commerce for the younger generations
  • Figure: Credit cards are still the number one choice for online payments
  • Figure: Different factors influence consumer choice of online payment tools
  • Figure: Cash on delivery is still a n important payment method in countries with underdeveloped payment infrastructures
  • Figure: Online fraud has a substantial impact on consumer behaviors
  • Figure: The global online payment market is expected to reach $1.4tn by 2014
  • Figure: China is set to become the world's largest online commerce market


ȸ»ç¼Ò°³ | °³ÀÎÁ¤º¸º¸È£Á¤Ã¥ | ÀÌ¿ë¾à°ü | ¹è¼Û/°áÁ¦¾È³» | ÀÌ¿ë¾È³»

¼­¿ï½Ã °­³²±¸ ³íÇöµ¿ 210-1 »ï¿øºôµù | ȸ»ç¸í : (ÁÖ)¿¤¾Ø¿¡Ä¡
´ëÇ¥ÀüÈ­ : 02-554-0001 / Æѽº : 02-3444-5501 / À̸ÞÀÏ : sales@landh.co.kr
Copyright ¨Ï 2008 LNH, Inc. All rights reserved.