Table of Contents 1. Executive Summary 2. Methodology & definitions 2.1. General methodology of IDATE 's reports 2.2. Scope of the study 3. Major issues in the retail industry 3.1. Context 3.2. Key challenges 3.2.1. Towards an omnichannel approach 3.2.2. Customer purchase behaviour analysis 3.2.3. Personalisation 3.2.4. Loyalty 3.2.5. Enhancing the in-store purchase 3.2.6. Supply chain optimisation 4. Key digital trends for the retail sector 4.1. Technology, a retailer priority 4.2. Key technologies 4.2.1. RFID 4.2.2. Social media 4.2.3. Mobile applications 4.2.4. Interactive technologies 4.2.5. Big Data 4.2.6. Tomorrow 5. Impacts on the ecosystem 5.1. Retailer strategies 5.2. Major retailers 5.2.1. Walmart 5.2.2. Carrefour 5.2.3. Tesco 5.3. Marketplace and OTT players 5.3.1. Amazon 5.3.2. Rakuten 5.3.3. Alibaba 5.3.4. Google List of Tables
Table 1: Top 10 retailers worldwide, 2013 Table 2: Key critical stakes in food retail Table 3: RFID gains for retail application Table 4: Example of mobile applications Table 5: Strengths and weaknesses of brick-and-mortar and online marketplaces List of Figures
Figure 1: In-store and e-commerce retail sales and share of e-commerce, 2013-2018 Figure 2: Comparison between the growth of retail sales in stores and online between 2013 and 2014 Figure 3: Retail sales and share of online in the EU5, 2014 (estimates) Figure 4: Top 10 retailers worldwide, 2013 Figure 5: Food supply chain Figure 6: Influence of multichannel in retail sales Figure 7: Impact of online in the customer purchase path Figure 8: Personalisation in stores Figure 9: The need to address challenge of customer churn Figure 10: Tesco loyalty card programme Figure 11: Customer experience in physical store Figure 12: The strong adoption of 'click and collect ' in Europe Figure 13: Technologies used in the retail business Figure 14: Retailer priorities in 2014 Figure 15: Maturity of the use of data in industries Figure 16: RFID use by retailers Figure 17: Importance of social media in the retail sector Figure 18: Impact of retailer presence on social media Figure 19: Mobile applications usage Figure 20: Results from Cisco survey on mobile applications Figure 21: Price comparison Figure 22: Loyalty programmes Figure 23: TargetList shopping list Figure 24: Walgreen smart caddies Figure 25: Mobile indoor mapping application Figure 26: shopkick application Figure 27: Magic Fitting Room from Macy's Figure 28: Mobile tracking in a shop Figure 29: Big data opportunities in the retail sector Figure 30: Big data opportunities in the retail sector Figure 31: View of retail evolution Figure 32: 3D-printer Cube for consumers Figure 33: From the virtual store scan to delivery Figure 34: Walmart virtual toy store Figure 35: Comparison of online sales growth in 2014 Figure 36: View of the evolution of the retail market Figure 37: Towards an omnichannel approach Figure 38: WalmartLabs acquisitions Figure 39: Importance of presence in social media Figure 40: Savings Catcher principle Figure 41: Mobile applications provided by Carrefour Figure 42: Carrefour virtual fitting room Figure 43: C-où, interactive map mobile application by Carrefour Figure 44: Carrefour Cube in Lyon Figure 45: Carrefour media platform offer Figure 46: Tesco capex plan Figure 47: Building blocks for multi-channel strategy Figure 48: Tesco views on the retail market evolution Figure 49: Tesco mobile applications portfolio Figure 50: Tesco MyStore Figure 51: Tesco value-added services before digital company sales Figure 52: Tesco large portfolio Figure 53: From bookseller to all-products seller Figure 54: Amazon value proposition Figure 55: Same-day delivery offer by Amazon Figure 56: Amazon Fresh Figure 57: Physical Amazon store in Manhattan Figure 58: Amazon large businesses portfolio Figure 59: Business portfolio Figure 60: Positioning of Rakuten compared to Amazon in sales in Japan, by product Figure 61: Ebates, cash back shopping system Figure 62: Big data in Rakuten Figure 63: Viber global footprint Figure 64: The future view of Rakuten Figure 65: Alibaba businesses Figure 66: B2C E-commerce market shares in China Figure 67: Breakdown of Alibaba sales evolution Figure 68: Amazon store page in Alibaba TMall marketplace Figure 69: Revenue growth of major businesses: the Alibaba view Figure 70: Google Shopping Express service Figure 71: Google Shopping interface Figure 72: Carrefour indoor mapping using Google Maps
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