Introduction
As some of the key European markets witnessed double digit declines (during the downturn), various new trends emerged in the automotive industry. This report discusses the changes that swept the market in the downturn and how these will shape the future industry dynamics, and more specifically how can market players capitalize on the 'green shoots' and the niche opportunities.
Scope
The report discusses the new car sales in the various European regions (Datamonitor's four regions within Europe) amidst the downturn
It also highlights the impact of scrappage schemes and analyzes if these are really beneficial for the automotive industry and society at large?
The report analyzes the changes in customers' buying behavior during the downturn and if these these changes are here to stay?
The report provides the future outlook (from 2010-15) for the different European regions.
Highlights
In 2010, the larger markets of Western Europe and few other markets, which in 2009 witnessed an increase of sales, are likely to go down. On the other hand, most of the other markets are forecast to witness an increase in sales. Overall, the new car sales in Datamonitor's 30 markets are expected to go down by more than 7%.
Furthermore, the share of luxury and premium vehicles in the new car sales is expected to go up and consequently, the share of diesel cars is forecast to rise.
Reasons to Purchase
The report provides an insight on the changing consumer preferences amidst the downturn and how these will shape the future industry dynamics.
The future outlook for the different European regions with focus on the high growth markets has been discussed at length.
현재위치 : 
