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OVERVIEW
Catalyst
EXECUTIVE SUMMARY
Table of Contents
Table of figures
Table of tables
CHAPTER 1: RECESSION HITS NEW CAR SALES IN EUROPE
1.1 Financial meltdown triggers downturn in the automotive industry
1.2 New car sales witness double digit decline
1.3 Growth rate of car parc slows down
CHAPTER 2: STEPS TO SALVAGE THE INDUSTRY
2.1 Governments launch scrappage schemes
Governments under pressure to support the automotive Industry
Launch of scrappage schemes and its effects
2.2 Automotive industry resorts to cost cutting
CHAPTER 3: IMPACT OF RECESSION ON THE EUROPEAN REGIONS
3.1 Scrappage schemes stymie the declining new car sales in the Top 7 Markets
3.2 The Small markets shed more than 17% in new car sales
3.3 The Eastern European markets go down by more than 20%
3.4 The Emerging Markets: The higher they went, the heavier they fell
CHAPTER 4: SCRAPPAGE SCHEMES CHANGE THE MARKET DYNAMICS IN WESTERN EUROPE
4.1 Share of small cars takes a leap
4.2 Dominance of the Top 7 markets strengthens
4.3 Debate: Are the European scrappage incentives beneficial in the long term?
CHAPTER 5: FUTURE OUTLOOK
5.1 The Top 7 markets set to witness a 'W-shaped' recovery
5.2 The Small markets to remain flat
5.3 The Eastern European markets to go down marginally
5.4 The Emerging markets to witness modest growth
5.5 Datamonitor's 30 markets to recover in 2011
5.6 Actual growth in 2009 vs forecasted growth in 2010 for Datamonitor's 30 markets
CHAPTER 6: KEY TAKEAWAYS
6.1 Trends (consumer preferences) to watch out for in 2010
6.2 Few Eastern European and Emerging markets to focus on!
APPENDIX
Definitions
Datamonitor's 30 markets
Datamonitor's 30 markets include Austria, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Greece, Germany, Hungary, Ireland, Italy, Latvia, Lithuania, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, UK, and Ukraine
Top 7 markets
Small markets
Eastern European markets
Emerging European markets
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer
List of Tables
Table 1: Datamonitor's classification of European regions
Table 2: Scrappage incentive schemes run by various governments
List of Figures
Figure 1: Factors leading to the downturn in the automotive industry
Figure 2: New car sales and growth rates for Datamonitor's 30 markets, 2002-
Figure 3: Car parc and growth rates for Datamonitor's 30 markets, 2005-
Figure 4: Steps taken by the key stakeholders during the downturn
Figure 5: Factors leading to the introduction of scrappage schemes
Figure 6: Tenure and impact of scrappage incentives - Leaders and Followers
Figure 7: Volume of car sales generated by scrappage incentives in the Top 7 markets*, 2009
Figure 8: Steps taken by players in automotive industry during the downturn
Figure 9: Car sales and growth rates for the Top 7 markets, 2002-09
Figure 10: Car sales and growth rates for the Small markets, 2002-09
Figure 11: Car sales and growth rates for the Eastern European markets, 2002-09
Figure 12: Car sales and growth rates for the Emerging markets, 2002-09
Figure 13: Share of small cars and diesel cars in car sales in Western Europe*, 2005-
Figure 14: Change in the market share of brands in Western Europe, 2008-09
Figure 15: Change in regional split of new car sales, 2008-12f
Figure 16: Views in favor of/against the scrappage schemes
Figure 17: The car sales in the Top 7 markets* with and without scrappage schemes, 2008-15f
Figure 18: Forecast car sales and growth rates for the top seven markets, 2010f-15f
Figure 19: Forecast car sales and growth rates for the Small markets, 2010f-15f
Figure 20: Forecast car sales and growth rates for the Eastern European markets, 2010f-15f
Figure 21: Forecast car sales and growth rates for the Emerging markets, 2010f-15f
Figure 22: Forecast car sales and growth rates for Datamonitor's 30 markets, 2010f-15f
Figure 23: Forecast car parc and growth rates for the Datamonitor's 30 markets, 2010f-15f
Figure 24: Actual growth in new car sales in 2009 vs forecasted growth in 2010 for the Datamonitor's 30 markets
Figure 25: Changes in market dynamics as a result of the scrappage schemes
Figure 26: Markets that offer maximum growth potential, 2010f-15f
Figure 27: Growth in new car sales in the Top 7 markets, actual CAGR 2002-07 vs forecasted CAGR 2010-15
Figure 28: Growth in new car sales in the Small markets, actual CAGR 2002-07 vs forecasted CAGR 2010-15
Figure 29: Growth in new car sales in the Eastern European markets, actual CAGR 2002-07 vs forecasted CAGR 2010-15
Figure 30: Growth in new car sales in the Emerging European markets, actual CAGR 2002-07 vs forecasted CAGR 2010-15
Figure 31: Changes in the share of segments, 2008-
Figure 32: Car penetration in the Top 7 markets, 2009-15f
Figure 33: Car penetration in the Small markets, 2009-15f
Figure 34: Car penetration in the Eastern European markets, 2009-15f
Figure 35: Car penetration in the Emerging markets, 2009-15f
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