Cloud is a powerful force for change introducing new business and operational models. Cloud computing enables companies to allocate computing power efficiently, on demand, and it changes the way computing resources are used. A new business framework is being developed around ‘IT as a Service’ and companies are in the process of understanding what this new way of operating means for them. Cloud challenges ‘Business as Usual’ because it impacts: designs and architectures; funding models; provisioning and procurement; security, service response levels and SLAs; and people, policies and processes.
An important part of the supplier/customer relationship for developing successful cloud services is helping customers with the factors and complexities of transitioning to cloud. Cost reduction is often the initial motivator for using cloud but understanding total cost of ownership and the business benefits of greater agility are proving key factors for change.
Cloud has spawned an array of new ‘cloud service providers’ in both Europe and the USA and brought in its wake a new ‘go-to-market’ model for traditional IT vendors and service providers who are moving up the value chain by developing private and public cloud services. Cloud players include data centre providers, telecoms providers, hosting providers, specialist DR&BC providers, systems integrators, software providers and hardware vendors.
Current security issues and lack of standardisation means that large enterprise users will be more disposed to pursue private cloud strategies in the next three to five years. BroadGroup believes that private cloud services will develop into a significant niche market over the next five to seven years, which in turn will open up a leasing opportunity for data centres.
This report brings together the first comprehensive range of industry understanding gathered from in-depth discussions over the last six months with key players in the European market. It provides readers with a comprehensive 360 degree view of the factors affecting cloud development amongst enterprise users in Europe and puts cloud into context both for enterprise users and competitive suppliers. The report
Examines the organisational factors impacting enterprise migration to cloud and provides a wealth of information about cloud services that can be used in strategic planning and decision-making.
Provides a detailed evaluation of the strengths, weaknesses, threats and opportunities for eight categories of players competing in cloud.
Assesses the factors shaping enterprise take-up of private/hybrid cloud services, the market opportunity for private clouds and the impact of enterprise clouds on the size of the data centre market in Europe.
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