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EXECUTIVE SUMMARY
CHAPTER ONE
Introduction to the concept of Cloud Services
Definition of cloud computing
Essential characteristics of cloud
Cloud service models: SaaS, PaaS, IaaS
Cloud service ‘sub categories’: Business-Process-as-a-Service
Cloud optimisation services
Cloud deployment models
Private cloud
Community cloud
Public cloud
Hybrid cloud
Other connotations for the term ‘hybrid’
Cloud computing compared with grid computing
Cloud computing compared with utility computing
Virtualisation - a basic step towards cloud
Cloud services and virtual data centres
Cloud computing and managed hosting
CHAPTER TWO
Current enterprise thinking and cloud usage examples
C-level awareness of cloud computing services
Many senior executives find ‘cloud’ confusing
Cloud growth by stealth
The benefits of using cloud computing services
Early adopters of public cloud services - enterprise use cases
Sectors showing most interest in cloud services in 2009
Public sector organisations find cloud services attractive
Public sector and security issues
CHAPTER THREE
Extending IT as an enterprise service: private clouds
Current approach of business and IT
Core versus Context
The response of IT to the business
Consolidation and virtualisation
The willingness to outsource
The case against using public clouds for mainstream IT
Extending into ‘IT as a service’
Security
Control
Service quality
Drivers for using private clouds
Implementing private and hybrid cloud services
Multi-sourcing and hybrid solutions
Implementing a private cloud in the data centre
Migration to cloud - a continuous process
Educating users and helping them along the migration path
Enterprise migration to private and hybrid cloud
Understanding total cost of ownership
Data management - the elephant in the room
Bridging the disconnect between IT and the business
CHAPTER FOUR
Cloud Service Provider Market
Competitive positioning and market dynamics
Transitioning from managed services to cloud services
Key differences between managed service and cloud service models
Cloud introduces new elements for the ‘go-to-market’ model
Cloud service providers in the enterprise marketplace
Telecoms providers
Data centre providers (including colocation)
Hosting providers
Specialist Disaster Recovery and Business Continuity providers
Systems integrators
Software providers
Hardware and equipment vendors
Pricing, payment and billing for cloud
Enterprises turned cloud service providers
Cloud brokers and aggregators
Service evolution - many clouds not just one
CHAPTER FIVE
Market opportunities for cloud services 2010 - 2015
Factors shaping enterprise uptake of private/hybrid cloud services
Legal factors in the enterprise market
Location of hosting data centres
Effect of carbon reduction taxes
Need for standards
Fixed mobile convergence and data growth
The near term market opportunity for private clouds
Country differences in Europe
Market differences between Europe and the USA
The size of the enterprise cloud market
Impact of enterprise clouds on the data centre market
The size of the enterprise data centre market
Factors influencing how enterprise data centre market develops
Data centre market outlook 2010 - 2015
CHAPTER SIX
Selected vendor profiles
Amazon.com
Attenda
BT Global Services
Cisco
Flexiant Ltd
HP
IBM
iomart
Logicalis
Microsoft
NTT Europe
OpSource Inc.
Rackspace
Savvis Inc.
SunGard
List of Figures and Tables
Chapter 1
Table 1-1: Five essential characteristics of cloud
Table 1-2: Three service models of cloud computing
Table 1-3: Leading players active in one or more of the three service models
Table 1-4: Four deployment models of cloud computing
Table 1-5: Grid computing features compared with Cloud computing
Chapter 2
Figure 2-1: Community clouds
Table 2-1: Benefits of cloud computing
Table 2-2: Enterprises in the commercial sector - public cloud use cases
Table 2-3: Examples of what early adopters in the banking sector say about cloud services
Table 2-4: Sectors showing most interest in cloud services
Table 2-5: Example of UK local authority’s public cloud use case
Chapter 3
Figure 3-1: Moving to cloud impacts people and processes
Figure 3-2: On premise vs hosted vs cloud
Figure 3-3: Stages of enterprise ‘cloud thinking’
Figure 3-4: The enterprise model for cloud
Figure 3-5: The changing relationship between IT and the business
Table 3-1: Research interview comments on virtualised working environments
Table 3-2: Inhibitors for enterprise data centre migration to public cloud services
Table 3-3: Perceived benefits of implementing private cloud services
Table 3-4: IBM research on workflows into cloud
Table 3-5: Amazon’s evolutionary stages of the e-customer journey to cloud
Chapter 4
Figure 4-1: Managed services model
Figure 4-2: Comparing cloud services with managed services
Figure 4-3: Managed services within the cloud service framework
Figure 4-4: Zimory - creating a cloud computing marketplace
Table 4-1: Managed service players moving to cloud
Table 4-2: Selected examples of vendor private cloud offerings and strategies
Table 4-3: Industry SWOT analysis - New breed cloud players
Table 4-4: Industry SWOT analysis - Telecom providers
Table 4-5: Industry SWOT analysis - Data centre providers
Table 4-6: Industry SWOT analysis - Hosting providers
Table 4-7: Industry SWOT analysis - Specialist DR and BC providers
Table 4-8: Industry SWOT analysis - Systems integrators
Table 4-9: Industry SWOT analysis - Software providers
Table 4-10: Industry SWOT analysis - Software providers
Table 4-11: Industry SWOT analysis - Summary table
Table 4-12: Amazon EC2 pricing options
Table 4-13: Selected service providers’ pricing models for cloud services
Chapter 5
Figure 5-1: Leaders and followers - the enterprise outlook for 2010 to 2015
Table 5-1: Enterprise cloud and data centre strategies 2010 - 2015
Chapter 6
Figure 6-1: Amazon Virtual Private Cloud
Figure 6-2: Attenda RTI Resources
Figure 6-3: BT Virtual Data Centre
Figure 6-4: FlexiScale Control Panel
Figure 6-5: iomart’s Cloud Stack
Figure 6-6: Logicalis Secure Multi-Tennant Hosted Cloud
Figure 6-7: Cooperative Local & Hosted Cloud with container based Service Mobility
Figure 6-8: Microsoft Azure
Figure 6-9: NTT Europe Online Managed Hosting Solutions
Figure 6-10: NTT Europe Multi-Environment/Disaster Recovery
Figure 6-11: OpSource Enterprise Cloud - High Level Architecture
Figure 6-12: How the Cloud Works
Figure 6-13: Savvis Symphony Open
Figure 6-14: Savvis Symphony Dedicated
Table 6-1: Amazon EC2 pricing options
Table 6-2 Cloud strategy phases used by IBM with customers
Table 6-3: Microsoft Dynamic Data Center Toolkit for Enterprises
Table 6-4: OpSource Enterprise-class Cloud Pricing
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