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ÇöÀçÀ§Ä¡ : HOME > ¸®Æ÷Æ® > À¯/¹«¼±Åë½Å > ¹«¼±Åë½Å
Mobile TV
¹ßÇà»ç Eurotechnology

¹ßÇàÀÏ 2007-04
ºÐ·® 91 pages
¼­ºñ½ºÇüÅ Report
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Table of Contents

  • Executive Summary: mobile TV
  • Digital mobile TV - overview
    Different types of mobile TV
    1-Seg broadcast vs streaming over IP
    Terminals for one seg mobile terrestrial digital TV, market penetration data for different terminal types (mobile phone, car navigation etc)
  • Digital mobile TV broadcast- "One Seg"
    Digital mobile TV
    Why 1-Seg? technology aspects
    Radio spectrum for digital mobile TV
    Split screen, different types of data broacast for one-seg
  • Digital mobile TV broadcast - usage, consumer acceptance
    Usage: how much do people watch mobile TV
    One seg enables TV watching on trains
  • Digital mobile TV handsets
    Overview
    Cumulative number of mobile phones with digital terrestrial mobile TV (one seg) in Japan (graphics with number of mobile TV phones sold between 2005-2007, with projections to 2008)
    Number of mobile phones with digital terrestrial mobile TV (one seg) sold in Japan per month in Japan (graphics with number of mobile TV phones sold between 2005-2007 per month)
    SHARP's AQUOS phone
    Sony-Ericsson phone for KDDI
    E-Mobile's EM-ONE PDA terminal for HSDPA
  • Digital mobile TV as a strategic tool for mobile operators
    Overview
    Operator strategies regarding mobile-TV (table showing operator strategies regarding terminals, handsets and content for Japan's major carriers: DoCoMo, KDDI/AU, SoftBank, Willcom, eMobile)
  • Data Broadcast and link to mobile internet
    Three alternative screen arrangement allow flexible connections
    Mobile digital TV and the internet
    Data broadcast and link to mobile internet
    Broadcase markup language
    TV vs data broadcast
    Data broadcast overview (schematics and demonstration of user experience)
  • AU's digital TV appli: functionality and user interface
    EZ-TV: Analog and digital TV
    Data processing menu (with demo)
    Membership for customer relationship management (CRM)
    Program schedule and information
    Image capture and movie recording
  • Business models for mobile TV
    Business models for mobile TV: table comparing broaccast, digital vs analog TV, mobaho satellite TV, streaming IP TV
  • Digital mobile TV and m-commerce
    Music recognition and purchase
    Music search and purchase
    Mobile TV and m-commerce (customer experience with demonstration and discussion)
  • Digital mobile TV vs analog TV
    Menu
    Image quality and user experience comparison: one-seg vs analog
    Comparing image quality and format: digital vs analog TV
  • Digital terrestrial TV for PCs and other terminals
    Schematics of different types of TV broadcast
    One seg to PC
    Nintendo DS
  • Mobaho: satellite TV for mobile terminals
    Mobaho, explanation, TV and radio
    Music Porter X - mobile phone
  • Mobile TV as part of Japan's TV industry
    One-seg as part of Japan's TV industry
    Japan's broadcasting markets - overview (graphics for market structure)
    Audience participation for the top TV chains (graphics with viewing statistics for 1999-2004)
  • Japan's advertising industry as a driver for TV
    Quantitative overview of Japan's advertising industry
  • Unlicensed competition for mobile TV via the internet
    Example: Packet Radio
    Packet Radio - menu
    Packet Radio - user experience
  • Mobile TV: Summary

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