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1. EXECUTIVE SUMMARY: SOCIAL TV OPPORTUNITIES, THREATS, TRENDS
The rise of Social TV
1.1. How Social TV impacts audience behaviour and the television industry
1.2. Social networks enable viewers to socialise digitally around television
1.3. Strong growth in Social TV participation
1.4. Smartphones and tablets enable viewer interactivity
1.5. Making TV sets social: CE manufacturers and tech giants Google, Yahoo, Microsoft
1.6. Have second screens won in Social TV?
1.7. The contrarian view: Smart TVs will dominate Social TV, later
The television industry confronts a new, social reality
1.8. Social TV promises significant commercial benefits
1.9. But presents challenges for business models, and TV and advertising formats
1.10. Can Social TV deliver scale?
Social TV’s impact on Facebook and Twitter
1.11. Facebook and Twitter are battling over the future of television
1.12. Facebook and Twitter are major potential partners and competitors for TV
1.13. Television supports their growth
1.14. Social TV revenue opportunities: Advertising, distribution, transactional, data
1.15. Has Twitter won for Social TV participation during live viewing?
1.16. Google as a competitor
1.17. Social TV startups as competitors
1.18. Next-generation Social TV startups threaten the early innovators
1.19. TV companies are investing in Social TV to position against Facebook and Twitter
1.20. More broadcasters want to curate Social TV on their own platforms
The impact on broadcasting and advertising
1.21. Boosting ad revenue from more live viewing and increased ratings
1.22. Building viewer engagement with TV programming and advertising
1.23. Social marketing of TV shows to acquire audiences
1.24. Social TV supports, but competes with, TV advertising
1.25. Facebook and Twitter battle for $196bn global TV ad spend
1.26. The social networks partner with broadcasters for joint ad sales
The impact on television production and distribution
1.27. More transmedia and Social TV formats to engage viewers
1.28. Pay-TV operators: Growing ARPU with social recommendation of content
1.29. Facebook and Twitter will impact the $236bn global pay-TV market
1.30. Pay-TV operators are partnering with Social TV startups for recommendation
1.31. Middleware companies: Integrating Facebook and Twitter
1.32. Facebook as a rival VOD video aggregator and distributor
Social TV - a global phenomenon
1.33. Viewers internationally take part in Social TV
1.34. Worldwide TV industry innovation
2. WHY AND HOW VIEWERS PARTICIPATE IN SOCAL TV
2.1. Social media enables more online participation
2.2. Social media usage while viewing TV
2.3. Why viewers participate in Social TV
2.4. How many viewers want to influence the TV industry?
2.5. Research into Social TV usage and motivations
2.6. Which social media do Social TV participants use most?
2.7. Twitter ahead of Facebook for Social TV activity
2.8. More Facebook than Twitter users follow TV shows
2.9. Facebook is for more focussed discussions with friends
2.10. British women find TV shows via Facebook friends’ recommendations
2.11. How many American social media users actually talk about TV?
3. EFFECTS OF SOCIAL TV ON TELEVISION VIEWING
3.1. Social impressions boost initial and continuing TV tune-in
3.2. Social TV activity boosts viewing of live TV
3.3. What proportion of people discuss shows before, during and after viewing?
3.4. Patterns of participation on Twitter before, during and after a TV show
3.5. How much does social media affect TV viewing choices?
3.6. How showing social media symbols on TV motivates people to participate in Social TV
FACEBOOK, TWITTER AND THE SOCIAL TV LANDSCAPE
4. FACEBOOK VS TWITTER - MAJOR FORCES AND COMPETITORS IN TELEVISION
4.1. Social networks have user numbers equal to top TV audiences
4.2. Global reach: Facebook has 901m monthly active users, approaching 1bn
4.3. Facebook is the dominant social network in the majority of countries
4.4. Twitter has 140m monthly active users worldwide
4.5. Facebook’s US users compared with TV audience size
4.6. Twitter’s US users compared with TV audience size
4.7. How do social networks disrupt and innovate in television?
4.8. Figure: How Facebook and Twitter impact the entire TV value chain
4.9. Facebook and Twitter are battling over the future of television
4.10. Providing conversation about and social interaction with television
4.11. Has Twitter won for enabling live Social TV conversation?
4.12. Supplying social data to the TV industry
4.13. Social networks can influence viewers choosing what to watch
4.14. Transforming EPGs into social EPGs
4.14.1. Twitter - real-time conversations, a living EPG, and audience data
4.14.2. Facebook - social media integration for VOD and set-top box middleware
4.15. Facebook and Twitter on TV sets, EPGs and second screens
4.16. The social networks are competing for $196bn global TV ad spend
4.17. Both social networks are experimenting with TV ad sales partnerships
4.18. Facebook and Twitter compete in second screen and connected TV advertising
4.19. Competing via functionality and developer communities
4.20. Voting on TV talent shows and other television transactions
4.21. Twitter and Facebook are increasingly competing with Social TV startups
4.22. International opportunities
5. FACEBOOK
5.1. Social TV SWOT analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. Facebook’s 2012 Social TV strategy
5.3. A strategy to help boost TV ratings
5.4. Ambiguities in Facebook’s strategy for television: Partnership or disruption?
5.5. Its partnership pitch to the television industry
5.6. TV industry partners
5.7. Is disruption still on the agenda?
5.7.1. Mark Zuckerberg: Facebook will disrupt the entertainment industry - FT interview
5.7.2. Facebook CTO: Facebook will disrupt the media sector - BBC interview
5.7.3. Zuckerberg’s positive spin on disruption
5.7.4. Zuckerberg: Facebook building a “partnership company,” but still disruptive
5.8. Challenging TV advertising
5.8.1. COO Sheryl Sandberg: Facebook is challenging TV advertising as a brand-building channel
5.8.2. Facebook advertising moves to an engagement model, emulates and rivals TV
5.8.3. Research shows Facebook is well-suited for brand building
5.8.4. Global brewer AB InBev shifts ad spend into Facebook from TV
5.8.5. UK marketers believe Facebook is right for brand building
5.8.6. Facebook has succeeded in taking ad spend from UK TV
5.8.7. Brands can run TV commercials within Facebook
5.9. Supporting TV advertising
5.9.1. Supporting broadcasters’ tune-in, ratings, viewer engagement
5.9.2. Global social marketing for new TV shows
5.9.3. Enhancing TV commercials
5.9.4. Facebook’s partnership with TBS on cross-platform ad sales
5.10. A key player in new forms of second screen and connected TV advertising
5.11. TV revenue opportunities via transactions and subscriptions
5.11.1. Transactional revenue is crucial to Facebook’s revenue growth
5.11.2. Facebook Credits replaced by local currency payments
5.11.3. Distributing live sports channels via Facebook
5.11.4. Distributing premium video-on-demand via Facebook
5.11.5. Advertising VOD content with Facebook ads
5.11.6. TV game shows and gaming
5.11.7. Viewer voting on TV shows
5.12. Facebook’s roles in global pay-TV
5.12.1. Social recommendation to boost pay-TV ARPU
5.12.2. Middleware and EPG integration
5.12.3. Facebook - the partner for better TV Everywhere
5.13. A potential long-term rival to pay-TV operator VOD?
5.13.1. Netflix and Hulu viewing and social sharing available via Facebook
5.13.2. International content owner deals
5.13.3. HBO UK: Assisting content owners realise the value of back catalogue content
5.13.4. Facebook not yet a destination for premium video viewing in the UK market
5.13.5. Is Facebook becoming a digital content gatekeeper?
5.14. Facilitating innovative Social TV formats
5.15. Opportunities for TV-related data revenue?
5.16. Challenges and competitors in the TV market
6. TWITTER
6.1. Social TV SWOT analysis
6.1.1. Strengths
6.1.2. Weaknesses
6.1.3. Opportunities
6.1.4. Threats
6.2. The strategy for television
6.3. Investing in technology for television
6.4. Sponsored products created from tweets
6.5. Twitter’s partnership with ESPN on cross-platform ad sales
6.6. Twitter aims to build scale with its own TV ad campaign
6.7. Promoted Tweets - bound for connected TVs?
6.8. Challenges and competitors in the TV market
7. STRATEGIES FOR POSITIONING AGAINST FACEBOOK AND TWITTER
7.1. The TV industry is investing in Social TV startups
7.1.1. ConnecTV’s US and global ambitions
7.1.2. Fox Broadcasting’s stake in ACTV8
7.1.3. Turner Broadcasting incubating tech startups
7.1.4. GetGlue’s multiple TV industry partners
7.1.5. Platform operators partnering with startups
7.2. More broadcasters aim to curate and “own” Social TV content and interaction
7.2.1. USA Network Character Chatter
7.2.2. Showtime Social app
7.2.3. CBS Connect
7.2.4. Oxygen Connect
7.2.5. Discovery Communications
7.3. Pepsi
7.4. Shazam
8. SOCIAL TV AND OTHER SOCIAL NETWORKS
8.1. Google+
8.2. Pinterest
8.3. Skype
8.4. Tumblr
SOCIAL TV STRATEGIES, CHALLENGES, MONETISATION AND SUCCESS
9. MEASURING SUCCESS: SOCIAL TV ANALYTICS
9.1. Companies analysing Social TV data
9.1.1. Bluefin Labs
9.1.2. Nielsen and NM Incite
9.1.3. General Sentiment and The Q Scores Company
9.1.4. Networked Insights - SocialSenseTV
9.1.5. Optimedia - Content Power Ratings
9.1.6. SecondSync
9.1.7. Seevibes
9.1.8. Social Guide
9.1.9. StatsForce
9.1.10. Trendrr
9.2. Does social media buzz correlate to ratings? Contradictory research
9.2.1. Social media buzz correlates to ratings
9.2.2. Findings show social activity can begin to be monetised
9.2.3. Twitter buzz correlates to ratings
9.2.4. Social media buzz fails to predict audience size for new TV shows
9.2.5. Responses to the study
9.2.6. Contradictory indications about social media activity and ratings
10. BROADCASTERS: BOOSTING TV RATINGS AND LIVE VIEWING
10.1. Why broadcasters need Social TV
10.2. Broadcaster support for Social TV
10.3. Broadcasters partnering with Facebook
10.4. Broadcasters engaging with audiences via social networks ? a Faustian pact?
10.5. Why are broadcasters sharing their audiences with social networks?
10.5.1. The significance of tools that integrate social networks into TV Web sites
10.5.2. Pros and cons for broadcasters in implementing Facebook and Twitter logins
10.6. Facebook - a dominant identity provider
10.7. Internet users prefer to access sites with their Facebook identities
10.8. Do Facebook and Twitter on connected TVs lock in TV show promotion and interaction?
10.9. A social EPG requires broadcasters to be socially visible
10.10. Do broadcasters creating branded apps need to partner with Facebook and Twitter?
10.11. Broadcasters face apps competition over their own shows
10.12. Do commercial broadcasters face losing ad spend via second screens?
10.13. Sports programming drives major Social TV engagement
10.14. Channel 4: scheduling catch-up channel 4seven from online buzz
10.15. USA Network: Psych Facebook game correlates with higher ratings
10.16. USA Network: Summer 2012 Social TV campaign for six series
10.17. Starz: Spartacus Facebook game recommissioned
10.18. Integrating Twitter with live event TV shows to drive viewing
10.19. TV drama can engage viewers with fictional characters
10.20. Engagement via playing along with a TV game show
10.21. Engagement measured by click-through rates from second screens
10.22. Broadcasters can add value to their tweets via curation
11. BROADCASTERS: SOCIAL MARKETING OF TV SHOWS AND CHANNELS
11.1. MTV UK: Acquiring and identifying fans via social networks
11.2. Viewer engagement: MTV transforms viewers into fans
11.3. Showtime: Engaging with time-shifting viewers
11.4. BET: Building an audience and engagement to relaunch a TV show
11.5. HBO UK: Promoting shows with personalised recommendations via Facebook
11.6. TVNZ: Using Facebook to build audience and engagement for a TV channel launch
11.7. Al Jazeera: Using Promoted Tweets for TV channel distribution
12. ADVERTISERS: VIEWER ENGAGEMENT WITH ADVERTISING
12.1. Advertisers and agencies confront a social context for TV commercials
12.1.1. The social reaction to 2012 Super Bowl commercials
12.1.2. Viggle: Rating TV commercials as they air
12.2. Social TV presents fresh advertising opportunities
12.3. Social TV must deliver scale to attract advertisers
12.4. A new, digital role for TV commercials
12.5. Co-ordinating TV commercials and Facebook ads
12.6. Enhancing Super Bowl ads: Coke and Facebook vs Pepsi and GetGlue
12.6.1. GetGlue’s Super Bowl check-ins with Pepsi
12.7. Synchronising Social TV activity with TV commercials
12.8. New ad formats: Integrating viewers’ tweets into a TV commercial
12.9. In-app advertising synced with TV commercials
12.10. In-app advertising instead of TV commercials?
12.11. Social TV data can assist planning and buying
12.12. Using Facebook Likes to influence TV commercials' creative
12.13. Advertising opportunities offered by Social TV startups
12.14. The opportunities for targeted advertising on connected TVs via Facebook and Twitter
12.15. Social networks and advertising via connected TVs
12.15.1. Socially-enabled advertising
12.15.2. Facebook and Twitter ads on connected TVs
12.15.3. Facebook and Twitter brand messaging on connected TVs
12.15.4. Socially-targeted television advertising
12.16. Will Facebook video ads on connected TVs bypass broadcasters?
12.17. Brands and Social TV advertising initiatives
12.17.1. Pepsi’s social-viewing platforms
12.17.2. Audi - Twitter hashtags
12.17.3. Heineken - branded Social TV game app
12.17.4. Gap - GetGlue Social TV sticker sponsorship
13. PRODUCERS AND CONTENT OWNERS: NEW FORMATS AND DISTRIBUTION
13.1. Restructuring for Social TV production
13.2. Twitter and Facebook offer real-time feedback direct from the TV viewing context
13.3. Incorporating Social TV into different TV genres
13.4. Which genres are best suited to Twitter and Facebook?
13.5. TV3 Sweden: Using data in the production process
13.6. MTV: Reinventing the awards genre with the 2012 O Music Awards
13.7. Drama and Social TV: Current TV, Syfy, Warner Bros, MTV
13.7.1. Current TV’s Bar Karma - fans help create the drama
13.7.2. Syfy’s Haven - extending the drama via Twitter
13.7.3. Warner Bros’ Aim High - including Facebook users
13.7.4. MTV’s Teen Wolf: The Hunt
13.8. Integrating TV game shows with social networks
13.9. Facebook for distribution
14. PAY-TV OPERATORS: SOCIAL RECOMMENDATION AND CONTENT DISCOVERY
14.1. Platform operators, middleware providers and Social TV
14.2. The threat of disintermediation by connected TVs
14.3. Platform operators respond with better-integrated Social TV apps
14.3.1. Comcast is deploying the X1 system, with extensive Facebook integration
14.3.2. Comcast is launching Skype video chat via TVs as its form of Social TV
14.3.3. Comcast patent to reward subscribers for social recommendation of content
14.3.4. Cox Communications TV Lounge IPG to integrate Social TV recommendations
14.3.5. UPC Netherlands launches TV Buzz
14.3.6. Other platform operators partner with Social TV startups, Facebook and Twitter
14.4. How social activity via TV benefits the platform operator business model
14.5. Social sharing and freemium distribution boost revenues - the Spotify Facebook model
14.6. Massive content choice on pay-TV platforms requires a new kind of EPG
14.7. Social discovery and recommendation: The key to finding content
14.8. Viewers around the world recommend and discover TV shows via social networks
14.9. Facebook and Twitter will impact the $236bn global pay-TV market
14.10. Facebook and Twitter data can power social EPGs
14.11. Should platform operators rely on Facebook and Twitter data?
14.12. Pay-TV operators “must learn” to share control with social networks
14.13. Next-generation socially integrated middleware
14.14. TV apps arms race: CE manufacturers vs platform operators
14.15. Social networks and legitimate P2P content distribution for platform operators
15. CE DEVICE MANUFACTURERS: SOCIAL FEATURES FOR CONNECTED TVS
15.1. TV manufacturers and Social TV
15.2. A long-term advantage for connected TVs?
15.3. CE manufacturers offering Social TV on multiple devices
15.4. Using social media as a sales point in marketing TV sets
15.5. Incorporating social apps into connected TV sets
15.6. A real-time interactive social context for all video viewing - TV and on-demand
15.7. Viral marketing for connected TV from the TV set
15.8. Boosting VOD sales through content recommendation: Sony vs Samsung
15.8.1. Sony to offer small bundles of niche TV channels
15.8.2. Samsung is co-operating with pay-TV operators
15.9. Incorporating additional social functionality
15.10. Accessing social network data for content recommendations
15.11. YouTube Leanback and Facebook integration
15.12. Integrating Social TV apps with TV programming
15.13. Should manufacturers standardize an apps platform to encourage innovation?
15.14. Independent set-top boxes
16. TRANSACTIONAL REVENUE AND TELEVISION COMMERCE
16.1. Paid and sponsored voting via Facebook
16.1.1. Channel 5 (UK) and Big Brother: Facebook paid voting
16.1.2. Britain’s Got Talent: Free and paid voting via apps
16.1.3. TV3 Sweden and True Talent: Free Facebook voting and sponsorship
16.1.4. The Voice (USA): Facebook Timeline voting app
16.2. Motorola Mobility offers a social, virtual currency for pay-TV operators
16.3. Revenue opportunities via connected TV apps
16.4. Too early to monetise Social TV apps?
16.5. Facebook gaming revenue
16.5.1. FremantleMedia’s Scoreboard: Web TV show with pay-to-play Facebook game
16.5.2. BBC Worldwide and Stardoll: Subscription community for Strictly Come Dancing
16.6. Social TV enables merchandise sales
16.7. TVGuide.com: Increased Web site ad revenue from Social TV integration
16.8. Discovery Communications: Driving traffic to Web sites for online advertising
16.9. Facebook drives traffic to broadcaster and content owner Web sites
16.10. Weather.com: Twitter Web site integration boosts time spent on site
17. SOCIAL TV STARTUPS
17.1. Overview
17.2. Rival models for viewer engagement
17.3. Competing with Twitter via better forms of viewer interaction
17.4. Content identification: User-generated data vs automatic content recognition
17.5. Maintaining good relationships with the TV industry
17.6. Support from the TV industry
17.7. Investment from major media and tech companies
17.8. Challenges for startups
17.8.1. An urgent need to progress beyond the check-in
17.8.2. Acquiring scale - a critical mass of users
17.8.3. Establishing advertising pricing for Social TV
17.8.4. Competing against connected TV apps and TV Everywhere
18. DOWNSIDES AND CHALLENGES FOR SOCIAL TV
18.1. How much can the TV industry rely on social networks?
18.2. Can the television industry work out how to engage with Social TV?
18.3. Is there too much emphasis in Social TV on Twitter-style real-time interaction?
18.4. Are Social TV opportunities limited for drama?
18.5. Social media users may not want “frictionless sharing” of what they are watching
18.6. Are there limits to social discovery for video content?
18.7. Might people recommend Web video rather than TV shows?
18.8. Caution needed over users’ reactions
18.9. Are heavy social media users poor sales prospects?
18.10. Budgeting to reward Facebook users
18.11. Privacy: Not all Facebook users are willing to share their interests
18.12. Too many Social TV apps?
SOCIAL TV - MARKET DATA AND RESOURCES
19. SECOND SCREENS
19.1. The smartphone and tablet boom facilitates Social TV
19.2. Widespread international usage of second screens while viewing TV
19.3. Tablet and TV multitasking research
19.4. US second screen usage
19.5. UK second screen usage
19.6. UK second screen usage
19.7. UK under-25s use social networks while viewing
19.8. US tablet ownership increases connected TV use
19.9. European tablet usage mainly at home
19.10. Tablet and mobile usage overlaps with TV prime time
19.11. Tablet owners are social networking, playing games while viewing TV
19.12. Tablets are mini connected TVs and Social TVs
19.13. Second screen Social TV opportunities
19.14. Challenges for second screen engagement
19.15. Syncing apps with TV content and automatic content recognition (ACR)
20. CONNECTED TVS
20.1. Four reasons why consumers want connected TVs
20.2. Research has predicted some consumers will want the Internet on their TVs
20.3. Verizon FiOS and Panasonic: Consumers want and use social interactivity via TV
20.4. Further research on socialising and television
20.4.1. Consumer interest in accessing social networks via the TV set
20.4.2. Intel: Social networking is a key driver for connected TV adoption
20.4.3. Edelman: Are social networking sites better value entertainment than television?
20.5. CE manufacturers and platform operators: New business opportunities and challenges
20.5.1. CE manufacturers are becoming online service providers
20.5.2. Platform operators respond to consumer demand and manufacturer competition
20.6. Facebook and Twitter in connected TVs herald a new era of Social TV
20.7. Sony plans deeper integration of social networks
20.8. Providing Internet content on TVs: Apps or complete Web sites?
20.8.1. Offering the most popular Internet services - video-on-demand and social networking
20.8.2. Prime locations for Facebook and Twitter in app stores
20.8.3. Connected TV owners disappointed with Facebook connected TV apps
20.9. Viewer behaviour with connected TV systems
20.10. How sharing is a key motivation for using the Internet together with TV
20.10.1. People want a more social experience with TV
20.10.2. Shared TV viewing - the Internet is a “virtual sofa”
20.11. From two-screen viewing to connected TV: Integrate communication into the TV set
20.11.1. “Viewers only want more TV on their TVs” ? end of an era?
20.12. Actual uses: Consumers’ Facebook social interaction on Verizon FiOS
20.12.1. Testing and launching Facebook on Verizon FiOS ? two use cases
20.12.2. Case 1: Enriching the core TV experience with social networking
20.12.3. Case 2: Auxiliary or an extension to the TV experience
20.13. Potential uses: Keeping in touch or meeting new people?
20.14. Possible barriers to use: Privacy and multiple viewers
20.15. Challenges in implementing social interactivity with the TV set
20.16. How do consumers use the Yahoo Connected TV platform?
20.16.1. The keyboard and text entry challenge
20.17. Should platforms offer pre-written Facebook and Twitter updates or let users write them?
20.17.1. Pre-written updates: BT and NDS
20.17.2. Write their own updates: Motorola and Verizon FiOS
21. THE CONNECTED TV MARKET: DATA AND PREDICTIONS
21.1. 38% of US households already have a TV connected to the Internet
21.2. 24m homes in North American have a connected TV in 2012
21.3. 21% of US individuals have a TV connected to the Internet
21.4. Varying estimates for what proportion of Internet-ready devices are actually connected
21.5. Connected TV and CE device sales, shipments, penetration - analysts’ forecasts
21.5.1. UK consumer demand for smart TVs in 2012
22. KEY PLAYERS AND PARTNERSHIPS IN SOCIAL TV
22.1. How Google TV, Yahoo and Microsoft compete in the connected TV market
22.2. Google TV
22.2.1. Google supports original content production for YouTube
22.2.2. Google TV, Google+ and Social TV
22.2.3. Is social recommendation and discovery better than search?
22.2.4. The Twitter app for Google TV
22.2.5. The Social GTV app - overlaying Twitter on live TV
22.2.6. Does Google hold a key patent for Social TV?
22.3. The Yahoo Connected TV app platform and partners
22.3.1. The platform’s development
22.3.2. IntoNow and automatic content recognition for Social TV
22.3.3. Developer partnerships
22.4. Microsoft embedded software for IPTV
22.5. How Facebook and Twitter apps reach TV via Google, Yahoo and Microsoft middleware
22.6. CE manufacturers offering Facebook and Twitter apps
22.6.1. Apple
22.6.2. Haier
22.6.3. Hisense
22.6.4. Lenovo
22.6.5. LG Electronics
22.6.6. Mitsubishi
22.6.7. Panasonic
22.6.8. Philips
22.6.9. Samsung
22.6.10. Sanyo
22.6.11. Sharp
22.6.12. Sony
22.6.13. Toshiba
22.6.14. Vestel
22.6.15. Vizio
22.7. Middleware providers offering social media integration
22.7.1. Accedo
22.7.2. Alticast
22.7.3. Cisco
22.7.4. Irdeto
22.7.5. KIT digital
22.7.6. Motorola Mobility: SocialTV Companion Service
22.7.7. Nagra (Kudelski Group)
22.7.8. NDS
22.7.9. NetGem
22.7.10. Opera
22.7.11. Pace
22.7.12. Red Bee Media
22.7.13. Rovi (Macrovision)
22.7.14. TiVo
22.7.15. TV Genius
22.7.16. Visiware
22.8. US platform operators implementing Social TV
22.8.1. Cable: Comcast and Cox Communications
22.8.2. Satellite: DirecTV and DISH
22.8.3. IPTV: AT&T U-Verse and Verizon FiOS TV
22.9. UK platform operators implementing Social TV
22.9.1. Cable: Virgin Media
22.9.2. Satellite: BSkyB
22.9.3. IPTV: BT Vision
22.10. International platform operators implementing Social TV
22.10.1. HbbTV in Europe
22.10.2. Liberty Global cable systems in Europe, Chile and Australia
22.10.3. Portugal Telecom - Meo IPTV
22.10.4. Portuguese pay-TV operator ZON TVCabo
22.10.5. Indian cable operators
22.11. Internet TV set-top boxes integrating Facebook and Twitter
22.11.1. Boxee
22.11.2. Logitech (Google TV)
22.11.3. Roku
22.11.4. TiVo
22.11.5. YuiXX / Conceptronic (Intel)
22.12. Game consoles integrating Facebook and Twitter
22.12.1. Microsoft Xbox Live
22.12.2. Sony PS3
23. SOCIAL TV STARTUPS AND PROVIDERS: COMPANY PROFILES
23.1. ACTV8.ME
23.2. Amplyfy Me
23.3. Arktan
23.4. BeeTV
23.5. Beyond TV
23.6. Bibop
23.7. Bluefin Labs
23.8. Buddy TV
23.9. ClipSync
23.10. Connected Sports Ventures
23.11. ConnecTV
23.12. Couchfunk
23.13. Dijit
23.14. Ensequence
23.15. Evomote
23.16. Ex Machina
23.17. Fanatix
23.18. Fanhattan
23.19. FANS.tv
23.20. Fanvibe
23.21. Fanwave
23.22. Fav.tv
23.23. Flingo
23.24. GetGlue
23.25. Gracenote
23.26. HotPotato
23.27. iBubblr
23.28. iDubba
23.29. IntoNow (Yahoo)
23.30. i.TV
23.31. Kaibi
23.32. Kandian
23.33. KickFour
23.34. Leanin
23.35. Loyalize
23.36. Matcha
23.37. Miso
23.38. Mobovivo
23.39. Networked Insights / SocialSenseTV
23.40. Numote
23.41. OneTwoSee
23.42. Peel
23.43. Philo
23.44. Screach
23.45. ScreenTribe
23.46. SecondScreen Networks
23.47. SecondSync
23.48. Seevibes
23.49. Shazam
23.50. SocialGuide
23.51. SnappyTV
23.52. SocialSamba
23.53. Sofanatics
23.54. SportStream
23.55. SportsYapper
23.56. Starling
23.57. StatsForce
23.58. Teleglu
23.59. Tellybug / Live Talkback
23.60. theChanner
23.61. Tivilog
23.62. Tomorrowish
23.63. Trendrr (Wiredset)
23.64. TunedIn
23.65. tvChatter
23.66. TVDinner
23.67. TvTak
23.68. TVmoment
23.69. TV Tune-In
23.70. Tweek.tv
23.71. tweetTV
23.72. TweetYourTV
23.73. Twelevision
23.74. Umami
23.75. VideoLive
23.76. Viggle / Function(x)
23.77. Vloop
23.78. Vualla
23.79. WatchParty
23.80. WeiShiTong
23.81. What’s-On-India
23.82. yap.TV
23.83. Yidio
23.84. Yuwan
23.85. Zapitano
23.86. zeebox
24. SOCIAL TV SERVICES FROM TV AND MEDIA COMPANIES
24.1. Bravo: Bravo Now
24.2. CBS: Clicker
24.3. CBS Interactive: TV.com Relay
24.4. Comcast: Tunerfish
24.5. Entertainment Weekly: Viewer social viewing platform
24.6. LG: Tweet TV Android phone
24.7. Lions Gate: TV Guide Social Power Rankings
24.8. Orange (France Telecom): TVcheck and RendezVousTV
24.9. Tribune Media Services: TVfriend and Zap2it
25. SOCIAL TV NETWORKS
25.1. MyTV
25.2. Purity.TV
25.3. SOI
25.4. VidBlogger Nation
25.5. Youtoo
Screenshots
Screenshot 1: Yahoo Connected TV - widgets in dock at bottom of TV screen
Screenshot 2: Yahoo Connected TV - interface for viewer to access Flickr functions
Screenshot 3: Yahoo Connected TV - thumbnails from set of Flickr photos
Screenshot 4: Yahoo Connected TV - full screen view of Flickr photos in slideshow display
Screenshot 5: Yahoo Connected TV - Facebook in widgets dock
Screenshot 6: Vudu movies app - viewers can share movie ratings via Facebook and Twitter
Screenshot 7: Vudu movies app - posting a movie rating to viewer’s Facebook profile
Screenshot 8: Vudu apps store - interface
Screenshot 9: Vudu Facebook app - Facebook status update, below video
Screenshot 10: Mitsubishi implementation of Vudu apps store
Screenshot 11: LG set with Skype app and contacts list
Screenshot 12: Panasonic Viera Cast apps store
Screenshot 13: Cello LCD TV Twitter app by Oregan Networks
Screenshot 14: Vizio TV with Facebook app
Screenshot 15: Vizio TV with Twitter app and app selection interface
Screenshot 16: Vizio TV Bluetooth remote control with slide-out QWERTY keyboard
Screenshot 17: ABC user registration via Facebook - ABC requires more details from users
Screenshot 18: Social distribution for Dr Who, Facebook fan shares BBC America YouTube trailer
Screenshot 19: CNN Facebook social plugin, showing users their friends are sharing CNN stories
Screenshot 20: Desperate Housewives Facebook page cross-promotes Jamie’s Food Revolution
Screenshot 21: Desperate Housewives Facebook page - store tab
Screenshot 22: Co-buying movie tickets on Facebook, a model for connected TV VOD co-buying?
Screenshot 23: ITV invites users to rate and recommend shows for Facebook friends to discover
Screenshot 24: From the ITV site, sharing a rating to Facebook friends
Screenshot 25: ITV News integrates Facebook Live Stream for viewer chat in Leaders’ Debate
Screenshot 26: Sky News integrates Facebook Live Stream for viewer chat in Leaders’ Debate
Screenshot 27: Lost - Facebook event invitation to set up viewing parties
Screenshot 28: MTV visualization of tweets during Video Music Awards - see timeline at bottom
Screenshot 29: NBC site - login with Facebook (top right), become Jay Leno Facebook fan (left)
Screenshot 30: 30 Rock Facebook page - newsfeed tells fans about NBC.com catchup viewing
Screenshot 31: Adidas World Cup high definition video ad on Facebook, with Like buttons
Screenshot 32: Adidas World Cup Facebook page, prediction contest
Screenshot 33: Adidas World Cup Facebook page Wall, with more videos and graphic novel
Screenshot 34: Twitter’s Promoted Tweet adverts for Starbucks and Toy Story 3 in search results
Screenshot 35: NDS Oona concept interface, TV shows now and next, with Facebook friends
Screenshot 36: NDS Oona concept interface, choosing YouTube, Facebook and IMDB apps
Screenshot 37: NDS Oona concept interface, widget shop with free and premium widgets
Screenshot 38: Verizon FiOS TV Widget Bazaar
Screenshot 39: Verizon Facebook widget - navigation
Screenshot 40: Verizon Facebook widget - starting status update
Screenshot 41: Verizon Facebook widget - status update text entry
Screenshot 42: Verizon Facebook widget - finished status update
Screenshot 43: Verizon Twitter widget - navigation
Screenshot 44: Verizon Twitter widget - logging in
Screenshot 45: Verizon Twitter widget - send Tweet
Screenshot 46: Verizon Twitter widget - choose to Tweet on current TV show or new topic
Screenshot 47: Verizon Twitter widget - writing Tweet
Screenshot 48: PS3 BUZZ Quiz World - publishing story to Facebook
Screenshot 49: PS3 BUZZ Quiz World - story in Facebook user’s Wall
Screenshot 50: Xbox Facebook - home
Screenshot 51: Xbox Facebook - profile
Screenshot 52: Xbox Facebook - photos
Screenshot 53: Xbox Twitter - home
Screenshot 54: Xbox Twitter - user profile
Screenshot 55: Xbox Twitter - reply, retweet options
Screenshot 56: Xbox Twitter - trending topics
Screenshot 57: Xbox site - promoting Facebook and Twitter services
Screenshot 58: Samsung connected TV set: Facebook and Twitter integration, top right
Screenshot 59: Samsung connected TV Smart Hub app store, Twitter and Facebook apps
Screenshot 60: Sony Google TV: Twitter app
Screenshot 61: Google TV interface: search results for Boardwalk Empire
Screenshot 62: BBC broadcasts Twitter hashtag for comedy show Have I Got News For You
Screenshot 63: BBC iPlayer: note recommendation function on left
Screenshot 64: BBC iPlayer: recommendations integrated with Facebook and Twitter
Screenshot 65: GetGlue on iPad
Screenshot 66: LG Tweet TV: prototype digital TV mobile that overlays tweets on TV picture
Screenshot 67: Loyalize: featured TV shows on iPad
Screenshot 68: Loyalize: Mood-O-Meter on iPad - note Twitter integration, right
Screenshot 69: Miso on Android mobile: home screen
Screenshot 70: Miso on Android mobile: user’s activity screen
Screenshot 71: Miso mobile: check in icon and what your friends are watching
Screenshot 72: Miso on iPad: Family Guy check in
Screenshot 73: Miso Web site: user’s recent activity
Screenshot 74: Motorola Xoom tablet, social TV service: Facebook and Twitter invite integration
Screenshot 75: Starling on smart phone: welcome screen
Screenshot 76: Starling on smart phone: comments on Caprica TV show
Screenshot 77: Starling on smart phone: TV shows screen
Screenshot 78: TvTak: taking photo of TV screen to identify commercial
Screenshot 79: TvTak: comment on TV commercial, with Facebook and Twitter integration
Screenshot 80: TvTak: commercial on YouTube and invitation to enter contest
Tables
Table 1: Annual growth rates for social media comments for season finales (2011-12)
Table 2: Methods for engaging in Social TV via Facebook, Twitter and other services
Table 3: Social activity by social media platform for US broadcast TV
Table 4: Social activity by social media platform for US cable TV
Table 5: How do social impressions influence people to start watching a TV show?
Table 6: How do social impressions influence people to keep watching a TV show?
Table 7: More active Social TV participants watch more live TV
Table 8: When do Social TV participants talk about their favourite shows on social networks?
Table 9: Why consumers interact with social media after seeing a social media icon on TV
Table 10: Facebook and Twitter users as percentage of the US TV audience ages 12+, 2012
Table 11: Facebook’s penetration in major TV markets, June 2012
Table 12: Facebook’s penetration in major TV markets, June 2011
Table 13: Types of video content viewed on Facebook by UK consumers
Table 14: Social login and social sharing as percentage of online social media users
Table 15: Social login and social sharing as percentage of social media users on media sites
Table 16: Likelihood of social media users to use automatic notifications
Table 17: What consumers expect after they Like a company on Facebook
Table 18: Reasons consumers give for not Liking companies on Facebook
Table 19: What are smartphone users doing while watching television?
Table 20: What are tablet users doing while watching television?
Table 21: Percentage of people chatterboxing, by age
Table 22: Platforms that British 18-24s use for sharing TV-related messages
Table 23: The five main principles of shared TV viewing
Table 24: Three benefits to viewers from participating with Facebook
Table 25: Four types of Facebook user
Table 26: Connected TV sales, shipment, penetration forecasts: USA and Europe
Table 27: Global connected TV sales, shipment and penetration forecasts
Table 28: Connected CE device sales, shipment and penetration forecasts
Figures
Figure 1: Facebook and Twitter in the TV value chain
Figure 2: Internet users prefer to login with their Facebook digital identity
Figure 3: Pepsi Pulse - users tweeting about X Factor judge Nicole Scherzinger
Figure 4: Sony UK Google ad for Internet TV sets
Figure 5: Sony online marketing for Internet TV sets
Figure 6: Sony Web sales page with Social TV as selling point
Figure 7: Activity of people who use a second screen while viewing television
Figure 8: US, UK, German and Italian use of smartphones while viewing TV
Figure 9: US, UK, German and Italian use of tablets while viewing TV
Figure 10: Tablets and mobiles are most used online in the evening
Figure 11: Facebook and Twitter apps reach TV via Google, Yahoo and Microsoft middleware
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