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1. EXECUTIVE SUMMARY: SOCIAL TV OPPORTUNITIES, CHALLENGES AND INNOVATION
Social TV and the digital battle for television’s social future
1.1. The rise of Social TV - opportunities and disruption
1.2. How Social TV transforms audience behaviour and lets viewers socialise digitally
1.3. Strong growth in Social TV participation
1.4. Soaring social comments and tweets for the 2013 Super Bowl and Oscars
1.5. 150m tweets for the London 2012 Olympics
1.6. Social TV growth for entertainment programming
Will second screens or smart TV sets predominate for audience interactivity?
1.7. Smartphones and tablets enable viewers to participate
1.8. Making TV sets social: CE manufacturers and tech giants Google, Yahoo, Microsoft
1.9. Have second screens won in Social TV?
1.10. Pay-TV operators may control second screen Social TV
1.11. The contrarian view: smart TVs will take over Social TV, later
The television industry confronts and embraces a new, social reality
1.12. Social TV is now commercially significant for the TV industry
1.13. Challenges for business models, and TV and advertising formats
Facebook, Twitter, Social TV startups and TV companies fight to define TV’s future
1.14. Facebook and Twitter are both powerful partners and competitors for TV
1.15. Television supports the social networks’ growth
1.16. Social TV revenue opportunities: advertising, distribution, transactional, data
1.17. Has Twitter won for Social TV participation during live viewing?
1.18. Google as a rival to Facebook and Twitter
1.19. Social TV startups pioneer viewer participation
1.20. Next-generation Social TV startups threaten the early innovators
1.21. TV companies are investing in Social TV to position against Facebook and Twitter
1.22. More broadcasters want to curate Social TV on their own platforms
How Social TV benefits and disrupts broadcasting and TV advertising
1.23. Boosting ad revenue from more live viewing and increased ratings
1.24. Building viewer engagement with TV programming and advertising
1.25. Social marketing of TV shows to acquire audiences
1.26. Social TV supports, but competes with, TV advertising
1.27. Facebook and Twitter fight for $211bn global TV ad spend
1.28. The social networks partner with broadcasters for joint ad sales
Opportunities with new formats and social recommendation for TV shows
1.29. Creating transmedia and Social TV formats
1.30. Sports - an ideal match for Social TV
1.31. Facebook and Twitter will impact the $238bn global pay-TV market
1.32. Pay-TV operators: growing ARPU with social recommendation of content
1.33. Middleware companies - integrating Facebook and Twitter
Social TV critiques, challenges and global innovation
1.34. Critiques of Social TV
1.35. Challenges for Social TV
1.36. Can Social TV deliver scale?
1.37. Social TV - a global phenomenon
1.38. New frontiers in Social TV with voice and video chat
2. WHY AND HOW VIEWERS PARTICIPATE IN SOCAL TV
2.1. BBC study - social media enables more online participation
2.2. American social media usage while viewing TV
2.3. Why US viewers participate in Social TV
2.4. Viacom research into US Social TV usage and motivations
2.5. How many American social media users actually talk about TV?
2.6. Why British viewers participate in Social TV
2.7. Why international viewers participate in Social TV
2.8. How many viewers want to influence the TV industry?
2.9. Which social media do Social TV participants use most?
2.10. Twitter ahead of Facebook, judged by Social TV activity
2.11. More Facebook than Twitter users follow TV shows
2.12. Facebook is the venue for more focussed discussions with friends
2.13. British women find TV shows via Facebook friends’ recommendations
3. THE EFFECTS OF SOCIAL TV ON TELEVISION VIEWING
3.1. Social media shapes US TV show discovery, tune-in and enjoyment
3.2. UK viewers discover and share TV programming via Facebook and Twitter
3.3. Social impressions boost initial and continuing TV tune-in for US viewers
3.4. Social TV activity raises viewing of live TV in the USA
3.5. How social media influences British live TV viewing
3.6. What proportion of people discuss shows before, during and after viewing?
3.7. Patterns of participation on Twitter before, during and after a TV show
3.8. How much does social media affect TV viewing choices?
3.9. How showing social media icons on TV motivates people to participate in Social TV
FACEBOOK, TWITTER AND THE SOCIAL TV LANDSCAPE
4. FACEBOOK VS TWITTER - MAJOR FORCES AND COMPETITORS IN TELEVISION
4.1. The social networks have user numbers equal to top TV audiences
4.2. Global reach: Facebook has 1.06bn monthly active users
4.3. Facebook is the dominant social network in the majority of countries
4.4. Twitter has 200m monthly active users worldwide
4.5. Facebook’s and Twitter’s US users compared with TV audience size
4.6. Facebook’s and Twitter’s penetration of major international TV markets
4.7. How do social networks disrupt and innovate in television?
4.8. How Facebook and Twitter impact the entire TV value chain
4.9. Facebook and Twitter are battling over the future of television
4.10. Providing conversation about and social interaction with television
4.11. Has Twitter won for enabling live Social TV conversation?
4.12. Facebook is more influential than Twitter in boosting tune-in for shows
4.13. Social networks can influence viewers choosing what to watch
4.14. Transforming EPGs into social EPGs
4.15. Twitter - real-time conversations, a living EPG and audience data
4.16. Facebook - social media integration for VOD and set-top box middleware
4.17. Facebook and Twitter on TV sets, EPGs and second screens
4.18. The social networks are competing for $211bn global TV ad spend
4.19. Both social networks are experimenting with TV ad sales partnerships
4.20. Facebook and Twitter compete in second screen and smart TV advertising
4.21. Supplying social data to the TV industry
4.22. Competing via functionality and developer communities
4.23. Voting on TV talent shows and other television transactions
4.24. Twitter and Facebook are increasingly competing with Social TV startups
5. FACEBOOK
5.1. Social TV SWOT analysis
5.1.1. Strengths
5.1.2. Weaknesses
5.1.3. Opportunities
5.1.4. Threats
5.2. Facebook’s changing strategy for TV - from disruption to partnerships
5.3. In 2013, Facebook confronts Twitter more aggressively over Social TV
5.4. The Watching action lets Facebook users share their viewing in real time - like on Twitter
5.5. The strategic significance of Watching
5.6. The 2012 strategy to position Facebook as television’s 24/7 partner
5.7. Facebook’s promotional effectiveness for Dallas
5.8. The 2011 media strategy - no longer disrupting TV, but partnering with it
5.8.1. Mark Zuckerberg: Facebook will disrupt the entertainment industry
5.8.2. Facebook CTO: Facebook will disrupt the media sector
5.8.3. Zuckerberg’s positive spin on disruption
5.8.4. Zuckerberg: Facebook building a “partnership company,” but still disruptive
5.9. Facebook’s partnership pitch to the television industry
5.10. TV industry partners
5.11. Challenging TV advertising
5.12. Facebook is launching video advertising in news feeds
5.13. COO Sheryl Sandberg: Facebook advertising is comparable with television
5.14. Brand advertising is effective says Facebook
5.14.1. Research shows Facebook is well-suited for brand building
5.14.2. Global brewer AB InBev shifts ad spend into Facebook from TV
5.14.3. UK marketers believe Facebook is right for brand building
5.14.4. Facebook has succeeded in taking ad spend from UK TV
5.14.5. Brands can run TV commercials within Facebook
5.15. Supporting television and TV advertising
5.15.1. Supporting broadcasters’ tune-in, ratings, viewer engagement
5.15.2. Global social marketing for new TV shows
5.15.3. Graph Search - useful for marketing TV shows?
5.15.4. Facebook’s effectiveness in marketing a TV station
5.15.5. Enhancing TV commercials
5.15.6. Facebook’s partnership with TBS on cross-platform ad sales
5.16. A key player in new forms of second screen and smart TV advertising
5.17. TV revenue opportunities via transactions and subscriptions
5.17.1. Transactional revenue is significant for Facebook’s revenue growth
5.17.2. Facebook Credits replaced by local currency payments
5.17.3. Distributing live sports channels via Facebook
5.17.4. Distributing premium video-on-demand via Facebook
5.17.5. Advertising VOD content with Facebook ads
5.17.6. TV game shows and gaming
5.17.7. Viewer voting on TV shows
5.18. Facebook’s roles in global pay-TV
5.18.1. Social recommendation to boost pay-TV ARPU
5.18.2. Middleware and EPG integration
5.18.3. Facebook - the potential partner for better TV Everywhere
5.19. Positioning itself for a VOD future?
5.19.1. Facebook is the second-biggest Web site for watching video
5.19.2. Netflix and Hulu viewing and social sharing available via Facebook
5.19.3. International content owner deals
5.19.4. Facebook distribution for reality TV series A Chance to Dance
5.19.5. HBO UK: assisting content owners realise the value of back catalogue content
5.19.6. Facebook may not yet be a destination for premium video viewing
5.19.7. Is Facebook becoming a digital content gatekeeper?
5.19.8. Or will content owners bypass Facebook distribution with their own apps?
5.20. Facilitating innovative Social TV formats
5.21. Backing content owners to develop apps
5.22. Facebook’s TV data positions it strongly for Social TV analytics
6. TWITTER
6.1. Social TV SWOT analysis
6.1.1. Strengths
6.1.2. Weaknesses
6.1.3. Opportunities
6.1.4. Threats
6.2. Twitter’s TV strategy - from educating TV in 2009 to investing in Social TV in 2013
6.3. A major ad deal with Starcom MediaVest Group as a “bridge” to TV
6.4. Partnerships to integrate and distribute TV clips
6.5. Monetising TV clips
6.6. Twitter CEO Dick Costolo: being the second screen is Twitter’s future
6.7. Twitter UK executives on Twitter’s “phenomenal” relationship with television
6.8. Investing in the TV strategy - buying Social TV analytics provider Bluefin Labs
6.9. Nielsen and Twitter launching joint Nielsen Twitter TV Rating
6.10. Improvements to Twitter search, expanded tweets and the benefits for television
6.11. Recruiting executives dedicated to liaising with the TV industry
6.12. Is Twitter becoming more like a media company?
6.13. Original TV shows for Twitter?
6.14. Twitter’s partnership with ESPN on cross-platform ad sales
6.15. Twitter aims to build scale with its own TV ad campaign
6.16. Sponsored products created from tweets
6.17. Promoted Tweets - bound for smart TVs?
7. TV COMPANIES POSITIONING AGAINST FACEBOOK AND TWITTER
7.1. The TV industry is investing in Social TV startups
7.2. ConnecTV - US and global ambitions
7.3. Fox Broadcasting - stake in ACTV8
7.4. Turner Broadcasting - incubating tech startups
7.5. GetGlue - multiple TV industry partners
7.6. Platform operators partnering with startups
7.7. Many broadcasters aim to curate and “own” Social TV content and interaction
7.8. CBS Connect
7.9. Discovery Communications
7.10. Oxygen Connect
7.11. USA Network Character Chatter
7.12. Channel 4 - removing Facebook integration
8. SOCIAL TV AND OTHER SOCIAL NETWORKS
8.1. Google+
8.2. Pinterest
8.3. Skype
8.4. Tumblr
SOCIAL TV STRATEGIES, MONETISATION, SUCCESS AND CHALLENGES
9. BROADCASTERS: SOCIAL MARKETING OF TV SHOWS AND CHANNELS
9.1. A&E - building audience for the third season of reality series Duck Dynasty
9.2. BET - building an audience and engagement to relaunch a TV show
9.3. CBS - Fall Previews Hub and social contests
9.4. Fox - advance screenings and live chat via Facebook and Twitter
9.5. HBO UK - promoting shows with personalised recommendations via Facebook
9.6. MTV UK - acquiring and identifying fans via social networks
9.7. MTV - transforming viewers into fans
9.8. MTV Media Finland - relaunching women’s channel Ava as a Social TV channel
9.9. TVNZ - using Facebook to build audience and engagement for a TV channel launch
10. BROADCASTERS: INTEGRATING SOCIAL TV
10.1. AMC’s Breaking Bad - live viewing interactivity for a drama
10.2. Discovery Networks International - viewer engagement via Facebook and YouTube
10.3. Fox - dual strategy of broadcaster app and syndicating content to third-party apps
10.4. HBO Connect - broadcaster-branded social activity and using new social networks
10.5. M6 France - broadcaster app and audience sharing their viewing via Facebook
10.6. NBCU, HBO, Viacom and Cinemax - partnering with Social TV startup Zeebox
10.7. Showtime Sync - iPad app for live social viewing
10.8. Showtime - engaging with time-shifting viewers
10.9. Telemundo’s Secreteando - social novela
10.10. Univision - social comments integrated with catch-up viewing
11. BROADCASTERS: BOOSTING TV RATINGS AND LIVE VIEWING
11.1. Why broadcasters need Social TV
11.2. Broadcaster support for Social TV
11.3. Twitter’s analysis of British Social TV engagement
11.4. Integrating Twitter with live event TV shows to drive viewing
11.5. Broadcasters partnering with Facebook
11.6. Broadcasters engaging with audiences via social networks - a Faustian pact?
11.7. Why are broadcasters sharing their audiences with social networks?
11.8. The significance of tools that integrate social networks into TV Web sites
11.9. Pros and cons for broadcasters in implementing Facebook and Twitter logins
11.10. Facebook - a dominant identity provider
11.11. Internet users prefer to access sites with their Facebook identities
11.12. Do Facebook and Twitter on smart TVs lock in TV show promotion and interaction?
11.13. A social EPG requires broadcasters to be socially visible
11.14. Do broadcasters creating branded apps need to partner with Facebook and Twitter?
11.15. Do commercial broadcasters face losing ad spend via second screens?
11.16. Sports programming drives major Social TV engagement
11.17. Channel 4 - scheduling catch-up channel 4seven from online buzz
11.18. USA Network - Psych Facebook game correlates with higher ratings
11.19. USA Network - Social TV campaigns for six series
11.20. Starz - Spartacus Facebook game recommissioned
11.21. TV drama can engage viewers with fictional characters
11.22. Engagement via playing along with a TV game show
11.23. Engagement measured by click-through rates from second screens
11.24. Broadcasters can add value to their tweets via curation
12. BROADCASTERS: SPONSORSHIP AND WEB AD REVENUE FROM SOCIAL TV
12.1. How broadcasters can gain revenue from Social TV
12.2. Does Social TV represent a new ad revenue stream?
12.3. Social TV sponsorship
12.4. Bravo - polls offer Social TV sponsorship opportunities
12.5. Glee - Social TV matches campaigns focused on family and community values
12.6. USA Network - Social TV initiatives that emphasise Lexus brand attributes
12.7. Boosting Web advertising revenue
12.8. CBS - increased Web ad revenue from social activity
12.9. Discovery Communications - driving traffic to Web sites for online advertising
12.10. Facebook says it drives traffic to broadcaster and content owner Web sites
12.11. TVGuide.com - increased Web site ad revenue from Social TV integration
12.12. Weather.com - Twitter Web site integration boosts time spent on site
13. TRANSACTIONAL REVENUE AND TELEVISION COMMERCE
13.1. NBCU, Zeebox and American Express link Social TV directly with purchasing
13.2. Other Social TV merchandise initiatives - HBO, Shazam and eBay
13.3. Paid and sponsored voting via Facebook
13.4. Channel 5 (UK) and Big Brother - Facebook paid voting
13.5. Britain’s Got Talent - free and paid voting via apps
13.6. TV3 Sweden and True Talent - free Facebook voting and sponsorship
13.7. The Voice (USA) - Facebook Timeline voting app
13.8. Apps extending TV formats
13.9. Freemium model for The Voice karaoke app
13.10. The Walking Dead: Assault game - paid apps and in-app purchases
13.11. Facebook gaming revenue
13.12. FremantleMedia’s Scoreboard - Web TV show with pay-to-play Facebook game
13.13. BBC Worldwide and Stardoll - subscription-based community for Strictly Come Dancing
13.14. Motorola Mobility offers a social, virtual currency for pay-TV operators
13.15. Revenue opportunities via smart TV apps
14. ADVERTISERS: VIEWER ENGAGEMENT WITH ADVERTISING
14.1. Advertisers and agencies confront a social context for TV commercials
14.2. Social TV presents fresh advertising opportunities
14.3. Social TV data can assist planning and buying
14.4. Social TV must deliver scale to attract advertisers
14.5. UK advertisers sceptical about second screen advertising
14.6. Twitter claims that it raises intent to purchase for brands sponsoring TV shows
14.7. Twitter’s recommendations for using it with TV advertising
14.8. Co-ordinating TV commercials and Facebook ads
14.9. Using Facebook Likes to influence TV commercials' creative
14.10. Advertising opportunities offered by Social TV startups
14.11. Synchronising Social TV activity with TV commercials
14.12. In-app advertising synced with TV commercials
14.13. In-app advertising instead of TV commercials?
14.14. Facebook and Twitter ads and brand messaging on smart TVs
14.15. Socially-targeted, multimedia advertising on smart TVs
14.16. Will Facebook video ads on smart TVs bypass broadcasters?
15. SOCIAL TV AD CAMPAIGNS
15.1. Advertisers running Social TV ad campaigns in the Super Bowl (2011-13)
15.2. Audi - Twitter hashtags (2011-2013)
15.3. Budweiser - name a horse via social media (2013)
15.4. Coca-Cola - Polar Bowl (2012)
15.5. Coca-Cola - Mirage and a new strategy (2013)
15.6. Doritos - Crash the Super Bowl, with Facebook voting (2013)
15.7. Lincoln - Jimmy Fallon and Twitter engagement (2013)
15.8. Pepsi - GetGlue check-ins (2012)
15.9. Pepsi - crowdsourced TV commercial and GetGlue (2013)
15.10. Shazam - interactive ads with multiple brand partners (2013)
15.11. Toyota - fans contributing photos for Super Bowl ad (2013)
15.12. The social reaction to 2013 Super Bowl commercials
15.13. The social reaction to 2012 Super Bowl commercials
15.14. Social media criteria for evaluating effectiveness of 2013 Super Bowl commercials
15.15. Effectiveness rated by volume of social media comments
15.16. Effectiveness rated by social media sentiment
15.17. Comparing social media sentiment with commercials’ likability
15.18. Evaluating commercials by viewers’ use of Twitter hashtags
15.19. Evaluating commercials by growth in Facebook fans and Twitter followers
15.20. Super Bowl advertisers’ ROI, calculated by Twitter followers and tweets
15.21. Trends in Super Bowl Social TV advertising (2012-13)
15.22. Further innovation in Social TV advertising
15.23. Kraft Foods’ Velveeta - a fictional character from TV ads talks on Twitter
15.24. Kraft Foods’ Miracle Whip - Viggle interaction during the Oscars
15.25. Mercedes-Benz - viewers influence a TV commercial via Twitter
15.26. Pepsi - social-viewing platforms
15.27. Prometheus movie - putting viewers’ tweets into a TV commercial
15.28. Red Bull - offering viewers additional content via Shazam
15.29. Rimmel - sponsored Tap to Clap app for The X Factor UK
15.30. VW Golf - interactive ad campaign in The X Factor UK
16. PRODUCERS AND CONTENT OWNERS: NEW FORMATS AND ENHANCING SHOWS
16.1. Social media lets producers innovate cutting-edge formats and engage viewers directly
16.2. Twitter and Facebook real-time data can enhance shows and inform format changes
16.3. Incorporating Social TV into multiple TV genres and formats
16.4. Which genres are best suited to Twitter and Facebook?
16.5. American Idol - Twitter polls show viewers’ opinions on-screen
16.6. Big Brother USA - influencing the show’s narrative via a Twitter poll
16.7. Holland’s Got Talent - extending the format with a social contest
16.8. Lifetime's Project Runway - extensive and sponsored social media integration
16.9. MTV’s O Music Awards - reinventing the awards genre
16.10. MTV’s Teen Wolf: The Hunt - deepening engagement with the fiction
16.11. Pretty Little Liars - integrating fictional characters with Web series and social media
16.12. Syfy’s Haven - extending the drama via Twitter
16.13. The Talking Dead and Vampire Diaries Rehash - spin-off Social TV formats
16.14. TF1’s Danse Avec Les Stars - incorporating viewers’ social comments
16.15. TV3 Sweden - using data in the production process
16.16. Warner Bros’ Aim High - including Facebook users in the show
16.17. Endemol - integrating TV game shows with social networks
16.18. Facebook for distribution
16.19. Restructuring production for Social TV
17. MEASURING SUCCESS: SOCIAL TV ANALYTICS
17.1. What is the commercial benefit of Social TV analytics?
17.2. Companies analysing Social TV data
17.2.1. Bluefin Labs (Twitter)
17.2.2. General Sentiment and The Q Scores Company
17.2.3. Networked Insights - SocialSenseTV
17.2.4. Nielsen and NM Incite
17.2.5. Optimedia - Content Power Ratings
17.2.6. SecondSync
17.2.7. Seevibes
17.2.8. SocialGuide (NM Incite)
17.2.9. StatsForce
17.2.10. Trendrr
17.3. Does social media buzz correlate to ratings? Contradictory research
17.4. Nielsen SocialGuide - increases in Twitter volume correlate to increases in TV ratings
17.5. Nielsen / NM Incite - social media buzz correlates to ratings
17.6. GetGlue CEO - findings show social activity can be monetised
17.7. Nielsen / NM Incite - more on Twitter buzz correlating to ratings
17.8. Optimedia US - social media buzz fails to predict audience size for new TV shows
17.9. Responses to the Optimedia US study
17.10. TVGuide.com - contradictory indications about social media activity and ratings
17.11. Analytics needs more Facebook data
17.12. The challenge of measuring “dark social” data
18. PAY-TV OPERATORS: VIDEO CHAT, SOCIAL RECOMMENDATION AND DISCOVERY
18.1. Platform operators, middleware providers and Social TV
18.2. The threat of disintermediation by smart TVs
18.3. Pay-TV operators may have the upper hand in Social TV
18.4. Platform operators innovate Social TV with video and voice chat
18.5. Platform operators offer better-integrated Social TV apps
18.6. Comcast is deploying the X1 system, with extensive Facebook integration
18.7. Comcast patent to reward subscribers for social recommendation of content
18.8. Cox Communications TV Lounge IPG to integrate Social TV recommendations
18.9. Time Warner Cable’s Social One app aggregates social media
18.10. UPC Netherlands launches TV Buzz
18.11. Other platform operators partner with Social TV startups, Facebook and Twitter
18.12. How social activity via TV benefits the platform operator business model
18.13. Social sharing and freemium distribution boost revenues - the Spotify Facebook model
18.14. Massive content choice on pay-TV platforms requires a new kind of EPG
18.15. Social discovery and recommendation - the key to finding content
18.16. Viewers around the world recommend and discover TV shows via social networks
18.17. Facebook and Twitter will impact the $238bn global pay-TV market
18.18. Facebook and Twitter data can power social EPGs
18.19. Should platform operators rely on Facebook and Twitter data?
18.20. Consumers’ Facebook photo sharing on Verizon FiOS
18.21. Pay-TV operators “must learn” to share control with social networks
18.22. Next-generation socially integrated middleware
18.23. TV apps arms race - platform operators vs CE manufacturers
19. CE MANUFACTURERS: SOCIAL FEATURES FOR SMART TVS
19.1. TV manufacturers and Social TV
19.2. A long-term advantage for smart TVs?
19.3. CE manufacturers offering Social TV on multiple devices
19.4. Social media as a sales point in marketing smart TVs
19.5. Contradictory research on whether consumers want or use social apps in TV sets
19.6. Social TV integration continues - Samsung and Panasonic
19.7. Sony integrates social networks more deeply into its entertainment devices
19.8. Facebook and Twitter in smart TVs - a new era of Social TV?
19.9. YouTube Leanback and Facebook integration
20. SOCIAL TV STARTUPS
20.1. Overview
20.2. Rival models for viewer engagement
20.3. Competing with Twitter via better forms of viewer interaction
20.4. Maintaining good relationships with the TV industry
20.5. Investment from major media and tech companies
20.6. Challenges for startups
20.6.1. An urgent need to progress beyond the check-in
20.6.2. Acquiring scale - a critical mass of users
20.6.3. Establishing advertising pricing for Social TV
20.6.4. Competing against smart TV apps and TV Everywhere
21. CRITIQUES OF SOCIAL TV
21.1. Social TV fails to enhance viewing
21.2. Twitter is too small and its users do not engage enough with TV
21.3. Social TV fails to influence ratings and is irrelevant to advertisers
21.4. Social TV startups have not yet demonstrated sufficient value to viewers
21.5. The counter-critique: Social TV startups are too focused on one function
21.6. Other responses
21.7. Almost all TV viewing is not simultaneous with social media use
22. CHALLENGES AND DOWNSIDES FOR SOCIAL TV
22.1. How much can the TV industry rely on social networks?
22.2. Can the television industry work out how to engage with Social TV?
22.3. Broadcasters must do more to engage viewers socially
22.4. Is there too much emphasis in Social TV on Twitter-style real-time interaction?
22.5. Are Social TV opportunities limited for drama?
22.6. Social media users do not want “frictionless sharing” of what they are watching
22.7. Are there limits to social discovery for video content?
22.8. Caution needed over users’ reactions
22.9. Are heavy social media users poor sales prospects?
22.10. Budgeting to reward Facebook users
22.11. Privacy: not all Facebook users are willing to share their interests
22.12. Too many Social TV apps?
23. WORLDWIDE INNOVATION IN SOCIAL TV
SOCIAL TV - MARKET DATA AND RESOURCES
24. SOCIAL TV ACTIVITY ON SECOND SCREENS
24.1. The smartphone and tablet boom facilitates Social TV
24.2. 55% of online West Europeans will own tablets by 2017
24.3. Widespread international Social TV activity
24.4. “Social TV is exploding” - international research on Social TV activity
24.5. International variations in social media use while watching TV
24.6. How often consumers use second screens while viewing TV ? USA, UK, Germany, Italy
24.7. US Social TV activity via mobiles
24.8. US Social TV activity via mobiles and tablets
24.9. US second screen usage
24.10. US Social TV activity via tablets
24.11. US tablet and TV multitasking
24.12. US smartphone, tablet and PC use while viewing TV
24.13. UK Social TV and second screen activity
24.14 UK second screen usage and “chatterboxing”
24.15. UK second screen usage
24.16. Tablet and mobile usage overlaps with TV prime time
24.17. Tablet owners are social networking while viewing TV
24.18. US social media activity significantly overlaps with prime-time TV viewing
24.19. Tablets are mini smart TVs and Social TVs
24.20. Second screen Social TV opportunities
24.21. Challenges for second screen engagement
24.22. Syncing apps with TV content and automatic content recognition (ACR)
25. THE CONNECTED AND SMART TV MARKET: DATA AND PREDICTIONS
25.1. How many Americans have connected their TV set to the Internet?
25.2. 38% of US households have a TV connected to the Internet
25.3. Varying estimates for what proportion of Internet-ready devices are actually connected
25.4. Connected and smart TV sales, shipments, penetration - analysts’ forecasts
26. KEY PLAYERS AND PARTNERSHIPS IN SOCIAL TV
26.1. How Google TV, Yahoo and Microsoft compete in the connected TV market
26.2. Google TV
26.2.1. Google supports original content production for YouTube
26.2.2. Google TV, Google+ and Social TV
26.2.3. Is social recommendation and discovery better than search?
26.2.4. The Twitter app for Google TV
26.2.5. The Social GTV app - overlaying Twitter on live TV
26.2.6. Does Google hold a key patent for Social TV?
26.3. The Yahoo Connected TV app platform and partners
26.3.1. The platform’s development
26.3.2. IntoNow and automatic content recognition for Social TV
26.3.3. Developer partnerships
26.4. Microsoft embedded software for IPTV
26.5. How Facebook and Twitter apps reach TV via Google, Yahoo and Microsoft middleware
26.6. CE manufacturers offering Facebook and Twitter apps
26.6.1. Apple
26.6.2. Haier
26.6.3. Hisense
26.6.4. Lenovo
26.6.5. LG Electronics
26.6.6. Mitsubishi
26.6.7. Panasonic
26.6.8. Philips
26.6.9. Samsung
26.6.10. Sanyo
26.6.11. Sharp
26.6.12. Sony
26.6.13. Toshiba
26.6.14. Vestel
26.6.15. Vizio
26.6.16. The Smart TV Alliance
26.7. Middleware providers offering social media integration
26.7.1. Accedo
26.7.2. Alticast
26.7.3. Cisco
26.7.4. Ensequence
26.7.5. Irdeto
26.7.6. Jinni
26.7.7. KIT digital
26.7.8. Motorola Mobility: SocialTV Companion Service
26.7.9. Nagra (Kudelski Group)
26.7.10. NDS
26.7.11. NetGem
26.7.12. Opera
26.7.13. Pace
26.7.14. Red Bee Media
26.7.15. Rovi (Macrovision)
26.7.16. TiVo
26.7.17. TV Genius
26.7.18. Visiware
26.8. US platform operators implementing Social TV
26.8.1. Cable: Comcast and Cox Communications
26.8.2. Satellite: DirecTV and Dish Network
26.8.3. IPTV: AT&T U-Verse and Verizon FiOS TV
26.9. UK platform operators implementing Social TV
26.9.1. Cable: Virgin Media
26.9.2. Satellite: BSkyB
26.9.3. IPTV: BT Vision
26.10. International platform operators implementing Social TV
26.10.1. HbbTV in Europe
26.10.2. Liberty Global cable systems in Europe, Chile and Australia
26.10.3. Portugal Telecom - Meo IPTV
26.10.4. Portuguese pay-TV operator ZON TVCabo
26.10.5. Indian cable operators
26.11. Internet TV set-top boxes integrating Facebook and Twitter
26.11.1. Boxee
26.11.2. Intel
26.11.3. Roku
26.11.4. TiVo
26.12. Game consoles integrating Facebook and Twitter
26.12.1. Microsoft Xbox Live
26.12.2. Nintendo Wii U
26.12.3. Sony PS3
27. SOCIAL TV STARTUPS AND PROVIDERS: COMPANY PROFILES
27.1. ACTV8.ME
27.2. Amplyfy Me
27.3. Aereo
27.4. Arktan
27.5. BeeTV
27.6. Beyond TV
27.7. Bluefin Labs (Twitter)
27.8. Buddy TV
27.9. Chatterbox
27.10. ClipSync
27.11. Comenta.TV
27.12. Connected Sports Ventures
27.13. ConnecTV
27.14. Couchfunk
27.15. CoveritLive
27.16. Dijit
27.17. Ensequence
27.18. Evomote
27.19. Ex Machina
27.20. Fanatix
27.21. Fanhattan
27.22. FANS.tv
27.23. Fanvibe
27.24. Fav.tv (TVGuide.com)
27.25. Filmwords
27.26. Flingo
27.27. Floats
27.28. GetGlue
27.29. Gracenote
27.30. GREE TV / tuneTV
27.31. HotPotato (Facebook)
27.32. iBubblr
27.33. iDubba
27.34. IntoNow (Yahoo)
27.35. iPowow.com
27.36. i.TV
27.37. Kandian
27.38. KienVe
27.39. Kwarter
27.40. Leanin
27.41. Loyalize (Viggle)
27.42. Matcha
27.43. Miso (Dijit)
27.44. Mobovivo
27.45. Networked Insights / SocialSenseTV
27.46. Numote
27.47. OneTwoSee
27.48. Peel
27.49. Philo
27.50. Rabbit
27.51. Screach
27.52. SecondScreen Networks
27.53. SecondSync
27.54. Seevibes
27.55. Shazam
27.56. Sidecastr
27.57. SnappyTV
27.58. SocialGuide (Nielsen)
27.59. SocialSamba
27.60. Sofanatics
27.61. SportStream
27.62. SportsYapper
27.63. Squawka
27.64. Starling
27.65. StatsForce
27.66. Stevie
27.67. Teleglu
27.68. Tellybug / Live Talkback
27.69. theChanner
27.70. Thuuz
27.71. TOK.tv
27.72. Tomorrowish
27.73. trakt
27.74. Trendrr (Wiredset)
27.75. Tuilux
27.76. TunedIn (Axel Springer)
27.77. TVDinner
27.78. TVplus
27.79. TVsync
27.80. TvTak
27.81. Tweek.tv
27.82. tweetTV
27.83. TweetYourTV
27.84. Twelevision
27.85. Umami
27.86. VideoLive
27.87. Viggle / Function(x)
27.88. Watchitoo
27.89. WeiShiTong
27.90. What’s-On-India
27.91. WhoSay
27.92. WiO
27.93. wywy
27.94. Yap.TV
27.95. Yidio
27.96. Zapitano
27.97. Zeebox
28. SOCIAL TV SERVICES FROM MEDIA COMPANIES
28.1. CBS Interactive: TV.com
28.2. Comcast: Tunerfish
28.3. Entertainment Weekly: Viewer social viewing platform
28.4. Lions Gate: TVGuide.com Social Power Rankings
28.5. Orange (France Telecom): TVcheck and RendezVousTV
29. SOCIAL TV NETWORKS
29.1. MyTV
29.2. Purity.TV
29.3. SOI
29.4. VidBlogger Nation
29.5. Youtoo
30. SCREENSHOTS
Screenshots
Screenshot 1: ConnecTV - what’s trending and integrated chat
Screenshot 2: GetGlue on iPad
Screenshot 3: GetGlue - checking-in to a show and Social TV feed of friends’ activities
Screenshot 4: Loyalize - featured TV shows on iPad
Screenshot 5: Loyalize - Mood-O-Meter on iPad, note Twitter integration, right
Screenshot 6: Shazam - tagging a TV show and friends’ activity
Screenshot 7: TvTak - taking photo of TV screen to identify commercial
Screenshot 8: TvTak - comment on TV commercial, with Facebook and Twitter integration
Screenshot 9: Viggle - collecting loyalty points for viewing a TV show, redeeming points
Screenshot 10: Yahoo IntoNow - Capit screenshots of TV show with viewers’ captions
Screenshot 11: Zeebox iPad app for The Voice - tweets centre, zeetags right and “buy songs”
Screenshot 12: American Idol iPad app - Twitter integration into a judge’s profile page
Screenshot 13: American Idol iPad app - Join the Conversation, post to Facebook and Twitter
Screenshot 14: Social distribution for BBC’s Doctor Who, as Facebook fan shares YouTube trailer
Screenshot 15: BBC iPlayer - note recommendation function on left
Screenshot 16: BBC iPlayer - recommendations integrated with Facebook and Twitter
Screenshot 17: BET’s 106 & Park - broadcaster integrates Twitter hashtags on-air
Screenshot 18: CNN Facebook social plugin, showing users their friends are sharing CNN stories
Screenshot 19: Desperate Housewives Facebook page cross-promotes Jamie’s Food Revolution
Screenshot 20: Desperate Housewives Facebook page - store tab
Screenshot 21: ITV invites users to rate and recommend shows for Facebook friends to discover
Screenshot 22: From the ITV site, sharing a rating to Facebook friends
Screenshot 23: ITV News integrates Facebook Live Stream for viewer chat in Leaders’ Debate
Screenshot 24: Creative use of Social TV data - MTV visualizes tweets during Movie Awards
Screenshot 25: NBC site - login with Facebook (top right), become Jay Leno Facebook fan (left)
Screenshot 26: 30 Rock Facebook page - news feed tells fans about NBC.com catchup viewing
Screenshot 27: Showtime Sync iPad app - encouraging live chat during viewing
Screenshot 28: Sky News Facebook Live Stream for viewer chat in Leaders’ Debate
Screenshot 29: Univision - integrating social comments into catch-up video player (right column)
Screenshot 30: Adidas World Cup HD video ad on Facebook, with Like buttons
Screenshot 31: Twitter’s Promoted Tweet adverts for Starbucks and Toy Story 3 in search results
Screenshot 32: AT&T U-verse - Facebook integration with live TV
Screenshot 33: Verizon Facebook widget - navigation
Screenshot 34: Verizon Facebook widget - starting status update
Screenshot 35: Verizon Facebook widget - status update text entry
Screenshot 36: Verizon Facebook widget - finished status update
Screenshot 37: Verizon Twitter widget - navigation
Screenshot 38: Verizon Twitter widget - logging in
Screenshot 39: Verizon Twitter widget - send Tweet
Screenshot 40: Verizon Twitter widget - choose to Tweet on current TV show or new topic
Screenshot 41: Verizon Twitter widget - writing Tweet
Screenshot 42: Nintendo Wii U - social interaction during a football game
Screenshot 43: Nintendo Wii U - tweet overlaid on football game
Screenshot 44: Xbox - Stevie Social TV, with content from user’s social media
Screenshot 45: LG set - Skype app and contacts list
Screenshot 46: Panasonic Viera Connect TV - apps store with social networking
Screenshot 47: Panasonic Viera Connect TV - Twitter integrated with live TV
Screenshot 49: Samsung Smart Hub TV app store
Screenshot 51: Sony Bravia - Facebook integrated with live TV viewing
Screenshot 52 Vizio TV with Facebook app
Screenshot 53: Vizio TV - Twitter app and app selection interface
Screenshot 54: Vudu movies app - viewers can share movie ratings via Facebook and Twitter
Screenshot 55: Vudu movies app - posting a movie rating to viewer’s Facebook profile
Screenshot 56: Vudu apps store - interface
Screenshot 57: Vudu Facebook app - Facebook status update, below video
Screenshot 58: Yahoo Connected TV - widgets in dock at bottom of TV screen
Screenshot 59: Yahoo Connected TV - interface for viewer to access Flickr functions
Screenshot 60: Yahoo Connected TV - thumbnails from set of Flickr photos
Screenshot 61: Yahoo Connected TV - full screen view of Flickr photos in slideshow display
Screenshot 62: Yahoo Connected TV - Facebook in widgets dock
Screenshot 63: Yahoo Connected TV - tablet app, with Facebook and Twitter
Tables
Table 1: Annual growth for social media comments about the Super Bowl, 2011-13
Table 2: Annual growth rates for social media comments for TV season finales (2011-12)
Table 3: Frequency of participation by American Social TV users, mid-2012
Table 4: UK viewers’ motivations for using social media during TV viewing.
Table 5: Methods for engaging in Social TV via Facebook, Twitter and other services
Table 6: Social activity by social media platform for US broadcast TV
Table 7: Social activity by social media platform for US cable TV
Table 8: 18-24 year-olds using social networks to find something to watch
Table 9: How do social impressions influence people to start watching a TV show?
Table 10: How do social impressions influence people to keep watching a TV show?
Table 11: More active Social TV participants watch more live TV
Table 12: When do Social TV participants talk about their favourite shows on social networks?
Table 13: Why consumers interact with social media after seeing a social media icon on TV
Table 14: Facebook and Twitter users as percentage of the US TV audience, 2013
Table 15: Major TV markets, ranked by Facebook penetration of population, February 2013
Table 16: Major TV markets, ranked by Twitter penetration of population, December 2012
Table 17: Online and other ways that US viewers discuss TV shows
Table 18: Social networks and Web sites influencing TV viewers to start watching a TV show
Table 19: Top US video content sites, January 2013
Table 20: Types of video content viewed on Facebook by UK consumers
Table 21: 2013 Super Bowl commercials ranked by number of social comments and sentiment
Table 22: 2013 Super Bowl commercials ranked by number of social comments
Table 23: 2013 Super Bowl commercials ranked by positive sentiment
Table 24: Most-liked 2013 Super Bowl commercials
Table 25: Social media sentiment compared with likability for 2013 Super Bowl ads
Table 26: Super Bowl commercials ranked by Twitter hashtags
Table 27: Super Bowl commercials ranked by percentage growth in new Facebook fans
Table 28: Super Bowl commercials ranked by number of new Facebook fans
Table 29: Super Bowl commercials ranked by number of new Twitter followers
Table 30: Trends in Super Bowl Social TV advertising integration
Table 31: Trends in Super Bowl Twitter and Facebook advertising integration
Table 32: Advertisers using Twitter hashtags in 2012 and 2013 Super Bowl commercials
Table 33: Advertisers incorporating Facebook in 2012 and 2013 Super Bowl commercials
Table 34: Likelihood of social media users to use automatic notifications
Table 35: What consumers expect after they Like a company on Facebook
Table 36: Reasons consumers give for not Liking companies on Facebook
Table 37: International variations in social media use while watching TV
Table 38: US Social TV activity via mobile phones
Table 39: Simultaneous TV and mobile device activity in the USA
Table 40: Frequency of smartphone use while watching TV
Table 41: What are smartphone users doing while watching television?
Table 42: What are tablet users doing while watching television?
Table 43: What are tablet and smartphone users doing while watching television?
Table 44: US Social TV activity via tablets
Table 45: How viewers split their attention between their tablets and TV screens
Table 46: Top activities performed with second screens
Table 47: UK viewers’ second screen activities while watching TV
Table 48: Percentage of people chatterboxing, by age
Table 49: Platforms that British 18-24s use for sharing TV-related messages
Table 50: Connected TV sales, shipment, penetration forecasts: USA and Europe
Table 51: Global connected TV sales, shipment and penetration forecasts
Table 52: Connected CE device sales, shipment and penetration forecasts
Figures
Figure 1: Yahoo IntoNow iPad app, with content from media partner ABC News
Figure 2: TV content viewing and social media activity by US broadband users
Figure 3: Facebook and Twitter in the TV value chain
Figure 4: Facebook Watching action with content icon and cover image
Figure 5: Internet users overwhelmingly prefer to login with their Facebook digital identity
Figure 6: Quarterly social login trends for all Web sites: Q4 2009 ? Q4 2012
Figure 7: Quarterly social login trends for media Web sites: Q4 2009 ? Q4 2012
Figure 8: Twitter users show higher purchase intent
Figure 9: Twitter research on how Twitter integration increases tweets for ad campaign
Figure 10: How Budweiser announced the winning name for its Clydesdale foal on Twitter
Figure 11: Super Bowl advertisers’ ROI, calculated by Twitter followers and tweets
Figure 12: Super Bowl Social TV advertising integration - formats and usage
Figure 13: Mercedes #YOUDRIVE campaign - inviting viewers to tweet #hide or #evade
Figure 14: Positive results from the #YOUDRIVE campaign
Figure 15: Pepsi Pulse - users tweeting about X Factor judge Nicole Scherzinger
Figure 16: Analysis of dark social online traffic
Figure 17: Sony UK Google ad for Internet TV sets
Figure 18: Sony online marketing for Internet TV sets
Figure 19: Sony Web sales page with Social TV as selling point
Figure 20: Comparing time spent watching TV with time using social media
Figure 21: Rising international Social TV activities 2011-12
Figure 22: International survey of Social TV activities
Figure 23: US, UK, German and Italian use of smartphones while viewing TV
Figure 24: US, UK, German and Italian use of tablets while viewing TV
Figure 25: Social TV participation rates by age groups
Figure 26: Tablets and mobiles are most used online in the evening
Figure 27: US social media and TV use during prime time
Figure 28: Facebook and Twitter apps reach TV via Google, Yahoo and Microsoft middleware
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