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Digital Marketers in India
Table 1: Population in India (In millions), 2012-2014
Table 2: Internet Users and Penetration in India, 2012-2014
Table 3: Broadband Households and Subscriptions in India, 2010-12
Table 4: Internet Buyers in India (In millions), 2012-2014
Table 5: Mobile Internet Buyers in India (In millions), 2010-2012
Table 6: Pure Mobile Internet Buyers (PMIB’s) in India (In millions), 2012-2014
Table 7: Mobile Phone Subscribers, Population, and Penetration in India, 2009-14 (In thousands)
Table 8: Mobile Phone Subscribers, Population, and Penetration in the Asia-Pacific Region 2009-14 (In thousands)
Online Ads Market Size
Table 9: Online Ad Spending Worldwide, APAC and India 2010-2016 in $ Billions
Table 10: Digital Ad Spending per Internet User Worldwide, by Region and country 2010-2016
Table 11: Online Ad Spending India 2010-2016 $ Billions
Mobile Ads
Table 12: Mobile Ad Spending in India 2009-2015 million dollars and % change
Online Ads Performance Metrics
Table 13: Rich media, Mobile and Standard Banner Ads Clickthrough
Rate (CTR), by Region, Full Year 2012 (Performance Metrics by top formats)
Table 14: Click through Rate (CTR), by top formats, India Full-Year 2012
Table 15: Click through Rate (CTR) for Select Online Ad Formats Worldwide, 2012
Table 16: Rich Media with Video vs. Online Video In-Stream Ad Completion Rate by Format Worldwide 2012
Table 17: Basic Performance Metrics India by Industry Vertical 2012
Search Marketing
Table 18: Search Value to Content Creators, 2010 (USD millions)
Table 19: Value created by search in India, 2009 USD Billions
Social Ads
Table 20: Social Networking User Growth, 2010-2014, % change
Table 21: Facebook user penetration, 2010-2014 (% change)
Table 22: Deepest Level of Social Media Impact that Their Company/Clients can track according to companies and agencies worldwide, Aug 2012 (% of respondents)
Table 23: Social Media Sites in which companies* Worldwide have a brand presence Aug. 2012
Figure 1: Social Media Spend as a Percentage of Digital Marketing Spend
Table 24: Total Social ad spends in India ($ Millions), 2010-2016
Table 25: Social ad spends as %, of total online ad spends, 2010-2016
Table 26: Top 20 brands on Social media in India
Top Indian Brands on Facebook.com 2013
Table 27: Top 10 Facebook Brands by Number of Local Fans (in thousands)
Table 28: Top 5 Facebook brands by Post Engagement Rate
Table 29: Top 5 Socially Devoted Facebook Brands
Table 30: Top 10 Facebook Media by Number of Local Fans in thousands
E-mail Advertising
Ad Revenues by Industry Category
Table 31: Advertising Expenditure of Listed Companies
Table 32: Media Preferences amongst Indian Advertising Fraternity
Table 33: Reservations about Internet as a Medium
Table 34: Lead Digital Ad Spenders in India, in 2013
Table 35: Ad Revenues in India, by Media, 2011 to 2016 Comparative Estimates
Case Study
Table 36: India’s leading Advertisers in 2010 by Media Spend
Table 37: India's ''Most Admired'' Agencies in 2011
Table 38: India's Leading Media Agency Brands/Media Branches Ranks In 2011 by Billings
Appendix
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