3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Online Shopping Environment 3.1.1 Increasing internet penetration will fuel online retailing 3.1.2 High speed broadband connectivity is spreading in Italy 3.1.3 More than half of the Italian mobile population owns a smartphone
3.2 Consumer attitudes and behaviour 3.2.1 Online retailers are using social media to promote their websites 3.2.2 M-commerce is gaining popularity in Italy 3.2.3 Highly demanding customers cut the margins of online retailers 3.2.4 Despite prolonged recession, online fashion retailing is growing
4 Online Channel Dynamics
4.1 The Online Channel's Share of Total Retail Sales 4.1.1 Italy online vs. offline channel forecasts 4.1.2 Online retail penetration: global and regional comparisons
4.2 Channel Dynamics 4.2.1 Italy retail channel dynamics - future performance 4.2.2 Channel group share development 4.2.3 Individual channel performance
4.3 Category Dynamics 4.3.1 Online vs. offline retail sales comparison by category group, 2013 4.3.2 Online retail market dynamics by category 4.3.3 Online retail sales share by category group 4.3.4 Online retail sales growth by individual category 4.3.5 Food and grocery categories: market size and forecasts 4.3.6 Electrical and Electronics categories: market size and forecasts 4.3.7 Music, video, and entertainment software categories: market size and forecasts 4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts 4.3.9 Books, News and Stationery categories: Market Size and Forecasts 4.3.10 Sports and Leisure equipment categories: market size and forecasts 4.3.11 Furniture and floor coverings categories: market size and forecasts 4.3.12 Home and Garden categories: market size and forecasts 4.3.13 Cosmetics and toiletries categories: market size and forecasts
5 Case Studies: Leading Online Retailers in Italy
5.1 Retailer 1: Yoox.com 5.1.1 Business Description 5.1.2 Site Experience
5.2 Retailer 2: Esselunga 5.2.1 Business Description 5.2.2 Site Experience
5.3 Retailer 3: Eprice.it 5.3.1 Business Description
5.4 Other Innovative Retailers in Italy 5.4.1 Zalando opens pop-up stores in Milan
6 Appendix
6.1 Definitions 6.1.1 This report provides 2013 actual sales; while forecasts are provided for 2014 - 2018
6.2 Summary Methodology 6.2.1 Overview 6.2.2 The triangulated market sizing method 6.2.3 Industry surveys in the creation of retail market data 6.2.4 Quality control and standardized processes
6.3 About Conlumino
6.4 Disclaimer
List of Tables
Table 1: Online Retail Sales in Italy, 2013 and 2018 Table 2: Italy Online vs. Offline Retail Sales and Forecast (EUR billion), 2008-2018 Table 3: Italy Online vs. Offline Retail Sales and Forecast (USD billion),2008-2018 Table 4: Italy Online vs. Offline Retail Sales and Forecast (% Share), 2008-2018 Table 5: Italy Online Sales vs. Global Average, 2008, 2013 and 2018 Table 6: Italy Online Sales vs. Western Europe, 2008, 2013 and 2018 Table 7: Italy Overall Retail Segmentation (EUR billion) by Channel Group, 2008-2018 Table 8: Italy Channel Retail Sales and Forecast (EUR billion) by Channel Group, 2008-2018 Table 9: Italy Channel Retail Sales and Forecast (USD billion) by Channel Group, 2008-2018 Table 10: Italy Channel Retail Sales and Forecast (% Share) by Channel Group, 2008-2018 Table 11: Italy Channel Retail Sales and Forecast (EUR billion) by Channel, 2008-2018 Table 12: Italy Channel Retail Sales and Forecast (USD billion) by Channel, 2008-2018 Table 13: Italy Retail Sales Split (EUR million), Online vs. Offline, 2013 Table 14: Italy Retail Sales Split (USD million), Online vs. Offline, 2013 Table 15: Italy Online Market Dynamics by Category Group, 2008-2018 Table 16: Italy Online Retail Sales and Forecast (EUR million) by Category Group, 2008-2018 Table 17: Italy Online Retail Sales and Forecast (USD million) by Category Group, 2008-2018 Table 18: Italy Total and Online Retail Sales in Food and Grocery Categories (EUR million), 2008-2018 Table 19: Italy Total and Online Retail Sales in Food and Grocery Categories (USD million), 2008-2018 Table 20: Italy Total and Online Retail Sales in Electrical and Electronics Categories (EUR million), 2008-2018 Table 21: Italy Total and Online Retail Sales in Electrical and Electronics Categories (USD million), 2008-2018 Table 22: Italy Total and Online Retail Sales in Music, Video and Entertainment Categories (EUR million), 2008-2018 Table 23: Italy Total and Online Retail Sales in Music, Video and Entertainment Categories (USD million), 2008-2018 Table 24: Italy Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (EUR million), 2008-2018 Table 25: Italy Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD million), 2008-2018 Table 26: Italy Total and Online Retail Sales in Books, News and Stationery Categories (EUR million), 2008-2018 Table 27: Italy Total and Online Retail Sales in Books, News and Stationery Categories (USD million), 2008-2018 Table 28: Italy Total and Online Retail Sales in Sports and Leisure Equipment Categories (EUR million), 2008-2018 Table 29: Italy Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD million), 2008-2018 Table 30: Italy Total and Online Retail Sales in Furniture and Floor Coverings Categories (EUR million), 2008-2018 Table 31: Italy Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD million), 2008-2018 Table 32: Italy Total and Online Retail Sales in Home and Garden Products Categories (EUR million), 2008-2018 Table 33: Italy Total and Online Retail Sales in Home and Garden Products Categories (USD million), 2008-2018 Table 34: Italy Total and Online Retail Sales in Cosmetics and toiletries Categories (EUR million), 2008-2018 Table 35: Italy Total and Online Retail Sales in Health and Beauty Categories (USD million), 2008-2018 Table 36: Italy Exchange Rate EUR-USD (Annual Average), 2008-2013 Table 37: Italy Exchange Rate EUR-USD (Annual Average), 2014-2018 Forecasts Table 38: Conlumino Retail Channel Definitions Table 39: Conlumino Retail Category Definitions
List of Figures
Figure 1: Share of Online Retail Sales in Total Retail Sales, 2013 and 2018 Figure 2: Italy GDP Growth Rate, 2011-2014E Figure 3: Total Internet Users and Penetration, 2008-2013 Figure 4: Total Fixed Broadband Subscribers and Penetration, 2008-2013 Figure 5: Mobile Phone Subscribers and Penetration, 2008-2013 Figure 6: Rise of M-commerce in Italy, 2013 Figure 7: Growth of clothing and footwear category through online channel compared to traditional channel Figure 8: Regional Fixed Broadband Users and its Penetration, 2012 and 2017 Figure 9: Regional Mobile Broadband Users and its Penetration, 2012 and 2017 Figure 10: Italy Online and Offline Retail Sales and Forecast (EUR billion), 2008-2018 Figure 11: Italy Online Sales vs. Global Average (% of Total Retail) Figure 12: Italy Online Sales vs. Western Europe Countries Average (% of Total Retail) Figure 13: Italy Overall Retail Market Dynamics by Channel Group, 2008-2018 Figure 14: Italy Retail Sales and Forecast (EUR billion) by Channel Group, 2008-2018 Figure 15: Italy Retail Sales, Online vs. Offline, 2013 Figure 16: Italy Online Market Dynamics by Category Group, 2008-2018 Figure 17: Italy Online Retail Sales and Forecast (EUR million) by Category Group, 2008-2018 Figure 18: Yoox: Home Page Figure 19: Yoox: Page Layout Figure 20: Yoox: Product View Figure 21: Yoox: Mobile Apps Figure 22: Esselunga: Use of Online Space Figure 23: Esselunga: Product Information Figure 24: Eprice.com: Homepage Figure 25: Eprice.com: Organization and layout Figure 26: Eprice.com: Comparing products Figure 27: Eprice.com: Organization and layout Figure 28: The Triangulated Market Sizing Methodology
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