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Executive Summary
US B2B Social Media Marketing Spending, 2009 & 2014 (millions)
Key Questions
The eMarketer View
B2B Marketing Spending
Online Spending Booms
US B2B Interactive and Total Advertising and Marketing Spending, 2010 (billions and % change)
US B2B Interactive Marketing Spending, 2009 & 2014 (billions)
Allocation of Marketing Budget According to B2B Marketers in North America, Traditional vs. Online, 2009 & 2010 (% of total)
Change in Interactive Marketing Spending for Select Tactics in 2010 Among US B2B Marketers (% change)
Social Media Budgets
US B2B Social Media Marketing Spending, 2009 & 2014 (millions)
Change in Online Marketing Spending in 2010 According to US B2B Marketers, by Format (% of respondents)
Marketing Tactics that Will Get Increased* Budget in 2010 According to B2B Marketers in North America (% of respondents)
Social Media Marketing Spending by US B2B and B2C Marketers, August 2009 & February 2010 (% of total)
US Online Display Advertising Spending on Leading Social Networks*, by Industry, August 2008 & August 2009 (thousands and % change)
The B2B Social Media Audience
US Social Network Users, 2008-2014 (millions and % of Internet users)
Social Media Used by At-Work Internet Users Worldwide*, by Reason for Use, 2008 & 2009 (% of respondents)
US Social Network Users, by Age, 2008-2014 (millions)
B2B Social Media Usage
CAGR of Select B2B Online Marketing Tactics in the US, 2009-2013
Social Media Budget Allocation According to US B2B Companies, 2009 (% of total)
Reasons that US B2B Companies Use Social Media, 2009 (% of respondents)
Reasons that US B2B Marketers Use Social Networks, 2009 (% of respondents)
Differences from B2C Marketers
Leading Social Media Initiatives Among B2B and B2C Companies in North America , September 2009 (% of respondents)
Social Networking Sites on Which B2B and B2C Companies in North America Manage Profiles, September 2009 (% of respondents)
Effectiveness* of Select Social Media Sites Among US B2B Marketers, December 2009 (% of respondents)
Lead Generation
Percent of Leads Attributed to Social Media According to US B2B Marketers, June 2009 (% of respondents)
Social Networks US B2B Marketers Find Most Effective in Generating Leads and/or Connecting with Buyers, June 2009 (% of respondents)
Most Effective Lead Generation Tactics on Social Networks According to US B2B Marketers, June 2009 (% of respondents)
Companies in North America Who Have Acquired a Customer from a Social Media Site or Blog, by Customer Focus, January 2010 (% of respondents in each group)
Social Networking Sites that Are Most Effective for Prospecting/Research According to US B2B Sales Professionals, January 2010 (scale of 1-5*)
Change* in Use of Select Social Networking Sites for Prospecting/Research According to US B2B Sales Professionals, January 2010 (% of respondents)
Sources that Generate the Most Qualified Leads According to US B2B Sales Professionals, January 2010 (scale of 1-5*)
Measurement
Barriers to Social Media Adoption According to US Brand Marketers and Ad Agencies, June-July 2009 (% of respondents)
Leading Metric Used to Measure Social Media ROI According to US B2B Companies, 2009 (% of respondents)
Metrics Used to Measure the Success of Social Media Initiatives According to B2B and B2C Companies in North America, September 2009 (% of respondents)
Primary Method Used to Track Social Media Usage According to US B2B Companies, 2009 (% of respondents)
Conclusions
Endnotes
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US Social Network Users, 2008-2014 (millions and % of Internet users)
US Social Network Users, by Age, 2008-2014 (millions)
Related Information and Links
Related Links
Contact
Report Contributors
List of Charts
US B2B Social Media Marketing Spending, 2009 & 2014 (millions)
US B2B Interactive and Total Advertising and Marketing Spending, 2010 (billions and % change)
US B2B Interactive Marketing Spending, 2009 & 2014 (billions)
Allocation of Marketing Budget According to B2B Marketers in North America, Traditional vs. Online, 2009 & 2010 (% of total)
Change in Interactive Marketing Spending for Select Tactics in 2010 Among US B2B Marketers (% change)
US B2B Social Media Marketing Spending, 2009 & 2014 (millions)
Change in Online Marketing Spending in 2010 According to US B2B Marketers, by Format (% of respondents)
Marketing Tactics that Will Get Increased* Budget in 2010 According to B2B Marketers in North America (% of respondents)
Social Media Marketing Spending by US B2B and B2C Marketers, August 2009 & February 2010 (% of total)
US Online Display Advertising Spending on Leading Social Networks*, by Industry, August 2008 & August 2009 (thousands and % change)
US Social Network Users, 2008-2014 (millions and % of Internet users)
Social Media Used by At-Work Internet Users Worldwide*, by Reason for Use, 2008 & 2009 (% of respondents)
US Social Network Users, by Age, 2008-2014 (millions)
CAGR of Select B2B Online Marketing Tactics in the US, 2009-2013
Social Media Budget Allocation According to US B2B Companies, 2009 (% of total)
Reasons that US B2B Companies Use Social Media, 2009 (% of respondents)
Reasons that US B2B Marketers Use Social Networks, 2009 (% of respondents)
Leading Social Media Initiatives Among B2B and B2C Companies in North America , September 2009 (% of respondents)
Social Networking Sites on Which B2B and B2C Companies in North America Manage Profiles, September 2009 (% of respondents)
Effectiveness* of Select Social Media Sites Among US B2B Marketers, December 2009 (% of respondents)
Percent of Leads Attributed to Social Media According to US B2B Marketers, June 2009 (% of respondents)
Social Networks US B2B Marketers Find Most Effective in Generating Leads and/or Connecting with Buyers, June 2009 (% of respondents)
Most Effective Lead Generation Tactics on Social Networks According to US B2B Marketers, June 2009 (% of respondents)
Companies in North America Who Have Acquired a Customer from a Social Media Site or Blog, by Customer Focus, January 2010 (% of respondents in each group)
Social Networking Sites that Are Most Effective for Prospecting/Research According to US B2B Sales Professionals, January 2010 (scale of 1-5*)Change* in Use of Select Social Networking Sites for Prospecting/Research According to US B2B Sales Professionals, January 2010 (% of respondents)
Sources that Generate the Most Qualified Leads According to US B2B Sales Professionals, January 2010 (scale of 1-5*)
Barriers to Social Media Adoption According to US Brand Marketers and Ad Agencies, June-July 2009 (% of respondents)
Leading Metric Used to Measure Social Media ROI According to US B2B Companies, 2009 (% of respondents)
Metrics Used to Measure the Success of Social Media Initiatives According to B2B and B2C Companies in North America, September 2009 (% of respondents)
Primary Method Used to Track Social Media Usage According to US B2B Companies, 2009 (% of respondents)
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